Making Your New Business a Success

Julie Starr • January 18, 2022



Over the past couple of years, more and more startups have started popping up. This is completely understandable. Increasing numbers of people are looking to take the reins on their careers and start their own business as a direct result of the coronavirus and Covid-19 pandemic. As the virus has spread around the world over the past two years, many have lost jobs through company collapse, redundancy and incompatible working situations. Many have decided that they want to run their own business, where they can sell what they want, work with who they want and be aware of what’s going on at all times. Of course, running a business is easier said than done and you’re going to have to put a lot of work in to keep your company afloat and generate profits – if you’re going down this path. Here are a few suggestions that should help you along the way!

Know What You’re Selling

The first step of creating a successful business is to create an appealing product or service that has selling potential. It may sound simple and obvious, but you need to know what you’re selling to bring it to life and to market it well. All too many businesses jump the gun and head into the marketplace with a vague idea that they haven’t thought or checked over thoroughly enough. Start by considering your product. Then carry out market research. This will give you an idea of who is interested in your product or service, what they think of it, what they think can be improved and how they want it to be sold to them. This is also a good time to test out ideas regarding pricing, ensuring that what you’re offering is realistic, affordable and – most importantly – profitable .

Know What You Need to Achieve Your Goals

You also need to know what you need to achieve your goals. Different businesses have different needs and will need to invest in different areas. If you’re selling services, you’re going to need staff on board to provide these services on a large scale. If you’re selling products, you need to know what raw materials you’ll need, what manufacturing processes you’ll need to engage in or outsource, and more. If you’re heading into the farming industry, you might need heavy vehicles and machinery. If you’re heading into the healthcare sector, you might need a dynatron 25 series . If you’re selling homemade cakes, you may need a professional mixer to make life easier for yourself. Whatever you need, make sure you note everything down. Remember to include business sustainability in your planning. This will allow you to figure out initial purchase costs, running costs, staffing costs, as well as, supporting the environment through sound business practices.

Constantly Innovate

Many businesses experience success as they first start out, but notice that sales taper off as time goes by. This is often because they have grown stagnant. They’re offering the same products that their target demographic has already purchased and haven’t brought anything new to the table since. It’s important that you’re constantly innovating and working to provide your customers with new products or services that meet their needs as time goes on. Market research and experience can help with this.

Hire Staff

At the start of a business’ journey, the owner tends to take the bulk of the work on their own two shoulders, occasionally outsourcing tasks that they cannot complete themselves. However, as time goes on, as your products begin to sell and as workload increases, you are going to have to hire staff to keep business operations ticking over. This will ensure that all work is being completed, customers are being answered, orders are being shipped and received and everyone is kept happy. Of course, hiring a team can be daunting at first, but they will prove to be the backbone of your business once they’re settled in and used to their roles. Many small businesses find that using a recruitment agency makes this entire process easier and more straightforward. This way, you simply have a consultation, explain what kind of candidates you’re looking for and the recruitment company will find them for you. Then, it’s just up to you to conduct interviews and make a decision regarding the best fit for the role!

These are just a few suggestions that should help you to settle on an area of focus for your business’ improvement. Different ones will work for different businesses, but hopefully, at least one will tick your boxes and get your journey started out in the right direction!

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.