How Technology can Support Sustainability

Julie Starr • January 17, 2022



Nowadays, the word on everyone’s lips is sustainability, which goes for businesses and households as people look for ways to protect the environment in the long term without sacrificing productivity, convenience, or comfort. Once again, technology may have an answer. 

Integrated Technology 

Integrated technologies are becoming more and more commonplace; one stand-out example in the Internet of Things that creates an integrated home or office environment, for example. Physical objects such as kitchen appliances, vehicles, and fitness devices are interconnected. 

So how does this help sustainability practices ? For one thing, it helps to cut down on energy wastage; if you can program all of your devices and appliances to switch on and off at the right times, you reduce your impact on the planet without sacrificing any of your overall convenience. 

Energy Storage

Many of the sustainability issues that we face come down to energy. We need energy for the world to operate, but how we create and store the energy is a point of contention. Fossil fuels, the energy that once drove the economy to new heights, is no longer viable or responsible. 

The only way forward is to develop alternative energy solutions such as solar and wind power, but while this is sustainable to produce, it is also difficult to store in conventional batteries. That’s why new batteries are being developed, like the Tesla Powerwall, a viable option. 

Data Analytics 

If you can monitor and track information about the way customers respond and behave when interacting with your company, it’s possible to generate insights and create projections that allow a business to optimize its performance. This is the task of data analytics and digital charts. 

Software for Process Behavior Charts is one way of doing this; with PBCharts, you can make your business processes simpler and more streamlined simply by measuring the nature of certain metrics and variations and adapting your business to perform more sustainably in the future. 

Food Technology 

It is not just fossil fuels from industry the contribute to the greenhouse gas effect; human food consumption is responsible for around 14.5% of emissions. By lowering food emissions from humans, we can reduce the planet’s carbon footprint and create a more ethical diet for people. 

One of the best ways of doing this is to cancel meat from your diet and choose a plant-based diet instead. While this is realistic for some people, it is not for others; many people refuse to give up on meat. However, there is an alternative as technology develops non-animal meat.  

Alternative Energy 

In the last five years, solar panels have become more efficient and affordable than ever before. Solar panels are no longer just for industries ; they are a viable option for households as well backed by government incentives and the possibility of selling excess power back to the grid. 

As with battery technology, solar cells are becoming better and cheaper, which is good news for government climate targets. It’s not realistic to supply your home partly or completely with power from solar panels, and while they might have higher upfront costs, they are cheap long term. 

By Julie Starr April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.
By Julie Starr April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.