How To Protect Your Business And Brand For The Future

Julie Starr • January 5, 2024

For many businesses nowadays, the shelf-life is one that can be fairly limited if the concept or idea has been done prior. It can be hard to build a brand and to build a business that lasts a few years, let alone outlast your lifetime.


Protecting your business and brand are two ways in which you can help solidify a future for the company. Of course, it takes a look of hard graft, passion, time, and luck but with these tips, you’ll be able to give your business the best chance of success for the future.


Trademark your name

First things first, make sure your company name has been protected. When starting a business, there are a number of things that need to be checked off the list of basics to cover. One of which, is trademarking your name. 


This is an important step because, without it, you’re likely to find yourself in a spot of bother if someone ends up claiming your name before you do. That can be a hard pill to swallow and a tough path to navigate when you’ve made some success in the business already and someone has swooped in to take the glory.


Trademarking your name is easy and it’s something you should be proactive about. To trademark your name, ensure you’ve read up on what’s required and how to do it as quickly and efficiently as possible.


Solidify commitment to your customer base

In order to keep your business locked in for the future, it’s important to look at how your customer base is growing. Have you got a core base of loyal customers that you know your company can rely on to sustain them for the entirety of your own life? If you’re looking for your business to outlive you, then it’s important you’re setting it up to continue without you.


Solidifying the commitment of your customer base is one that will take some time. It’s something that doesn’t happen overnight and requires loyalty to be earned, not necessarily bought.


Think about ways in which you can attract customers to your business and encourage them to come back again and again. It’s these customers that will sustain you, even in the toughest of times.


Build brand recognition

Branding is an essential part of building a business and it’s something you want to work actively on at all times. When it comes to customers and potential customers encountering your business for the first time, you want the company to be immediately recognizable.


At the same time, if this is their first encounter, then it needs to be a memorable one that will stick in their minds going forward. It takes anywhere between 5-7 interactions with a brand before it’s something a customer remembers permanently. Those brands are typically household names within the industry so it’s important to follow suit where possible.


Keep your information secure

Data is a kingpin in the world of business and is something you want to harbor as much of as possible. It’s useful for getting to know your current customers, the target audience you’re after, and for making important business decisions.


Therefore, it’s important that you keep the information as secure as possible. That requires a good system in place - and a secure one at that.


Fortunately, there are plenty of reputable and knowledgeable companies, all of which are helping businesses to baton down the hatches when it comes to data storage and the security of this storage. After all, you don’t want to find yourself in a situation where you’ve had a breach in your data and it’s resulted in data being stolen or sold on.


For the sake of your customer’s loyalty and trust, keep your information secure by following the current and popular means to do so. 


Work towards a strong and trustworthy workforce

It’s often forgotten, especially in bigger companies, but your workforce are an essential part of running the business. If you’re not working towards building a strong and trustworthy workforce, then you might be missing the mark when it comes to protecting your future business.


Allowing great talent to walk out of your doors for greener pastures is not something to encourage and if anything, you want to hold onto those individuals who are making a real difference or showing promise for the company.

Therefore, ensure you offer the right promotions or opportunities for growth to the right staff members. Let go of toxic staff and those who are only going to keep the business behind in the past or worse - stagnant. 


Risk assessment business decisions at all times 

Risk assessments are great when it comes to strengthening the business and it’s success. When you’re looking to protect your business and brand, the business decisions you make, certainly influence that.


Therefore, it’s important to conduct risk assessments for any business decisions that come your way, now or in the future. Setting up certain protocols to screen any risks is important because risks can go one of two ways.


Look at what areas of your business might benefit from regular risk assessments and when it comes to taking risks, proceed with caution where required. Not everything will be, in reality, as sure of a success as you would believe it to be.



Trust litigation challenges 

Trust litigation can play an essential part in safeguarding the future of your business, particularly if there are internal disputes or challenges to estate planning efforts that ensure its continuity. Effective trust litigation requires thorough preparation and legal support. Companies can utilize experienced legal advice to address disputes related to trusts among beneficiaries or trustees, protecting business assets while fulfilling deceased's wishes as intended. Preparedness can not only assist in efficiently resolving conflicts but also serve as a deterrent against future litigation that could damage your business's reputation or financial stability. Therefore, including trust litigation strategies in your risk management plan is not just prudent, it is necessary for maintaining integrity and continuity over the long term.


Train staff to be internet-savvy

Finally, make sure that your staff are well trained when it comes to the internet and all things digital. A lot has changed within the landscape of business and much of that has been influenced by technology and the digital world.


With that being said, it’s important to make sure your staff are trained in how to navigate the internet safely. That way, they won’t be putting the company at risk, should they encounter those online who might want to cause the business harm in some way.


Protecting your business and brand for the future is important to be proactive about. Hopefully, with these tips, you’ll be able to do right by your business so that it continues to thrive with and without you.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.