How To Make Your Business More Sustainable

Julie Starr • March 6, 2024

Sustainability within the business world has never been more important.


Not only is it crucial that we each make a concentrated effort to take better care of the planet but studies have found that “77% of consumers were more likely to buy from and remain loyal to brands that care for the environment.” More recently, 59% of customers said they would boycott brands that don't address ongoing environmental concerns.


With that in mind, here are some simple steps that you can take to make sure that your business is as sustainable as possible. 


Keep your equipment in good working order.


Keeping your equipment in good working order not only keeps your business running smoothly but also helps you to become more sustainable. This is because faulty or outdated equipment lowers energy efficiency within your business, as more power is required to keep them running. 


As a result, you should inspect your equipment regularly for any signs of damage. You should buy new parts, such as a
rotary valve, from trusted retailers when necessary. Not only will this work for the betterment of your environment, but it can also improve productivity and efficiency rates within the workplace, bringing forth an excellent ROI. 


Prioritize on-site recycling. 

Recycling on-site is also key to building upon your sustainability efforts. For example, you should ensure that you provide your team with access to recycling facilities on-site and that they are clearly labeled. This reduces the chances of recyclable items ending up in your general waste. 


Upgrade your packaging. 


Each year,
141 million tonnes of packaging waste is produced globally. While some of this is recycled, a large amount ends up at landfill sites. As such, you must make an effort to make your packaging environmentally friendly


You can achieve this goal in many ways, such as by taking a minimalistic approach to packaging. For example, send out products in a simple box, as opposed to then bagging this box. Alternatively, you could use biodegradable or recyclable materials instead of single-use plastic. 


Cut down your carbon emissions.


Finding ways to
reduce your company’s carbon emissions is also crucial. Thankfully, there are many ways in which you can achieve this goal. For example, if your team spends a lot of time on the road, switching to electric vehicles is an excellent starting point. Not only is this better for the planet, but it could also reduce travel expenditure moving forward. 


In addition to this, you should also make the switch to a renewable energy provider. Again, this comes with numerous benefits beyond reducing your environmental impact. It often means that you spend less on energy overall, which means that you have more money set aside to invest in other areas of your business. Furthermore, in some cases, this could mean that you are eligible for tax deductions, which can again work to improve your business's bottom line! 


In short, there are many ways in which you can help build a brighter, greener future within your business!

By Julie Starr July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.
By Julie Starr July 14, 2025
What happens when students stop waiting for adults to fix things and start conducting their own energy audits? Money gets saved. The lights get switched off. Data gets analyzed. And a quiet revolution in sustainability begins—inside schools that once overlooked their own inefficiencies. Across the globe, student-led energy audits are proving that change doesn't always need to come from a policy shift or a major capital budget. Sometimes, it begins with a clipboard, a spreadsheet, and a group of curious minds asking: Why are the hallway lights on at noon when sunlight floods the building? The Energy Detectives These audits aren’t science fair projects. They’re rigorous investigations, often done in collaboration with facilities staff, local environmental nonprofits, or even engineering mentors. Students go from classroom to classroom measuring electricity usage, checking for phantom loads , and identifying where heat is escaping in winter or air conditioning is leaking in summer. One high school in Ontario saved over $12,000 a year after its Grade 11 physics students ran an energy audit and suggested simple changes—LED upgrades, motion sensors in bathrooms, and smarter heating schedules. They didn’t just propose ideas. They pitched them with spreadsheets, thermal images, and payback timelines. It worked. Learning That Pays Off—Literally Unlike textbook learning, these audits blend real-world math, environmental science, economics, and persuasive communication. Students aren’t just learning about sustainability. They’re doing it. And the savings add up. From dimming overlit hallways to reprogramming HVAC systems that run all weekend for empty buildings, students are surfacing blind spots that administrators often overlook. In some districts, their findings are influencing energy policy. Elsewhere, the audits have inspired school boards to hire sustainability coordinators—often alumni of the student programs themselves. There’s something poetic about a school funding new books or laptops from money saved by students who found out the vending machines didn’t need to be plugged in 24/7. Why This Matters More Than Ever With education budgets tightening and utility costs rising, every dollar saved is a dollar that can go back into classrooms. And here’s where it gets interesting from a family finance perspective, too. If you’re a parent setting aside money for post-secondary savings, every bit of school efficiency helps. Fewer energy costs might mean more programming, better STEM facilities, or even bursaries. That raises a broader point: when families save for their children’s future, they often look into RESPs (Registered Education Savings Plans). And many wonder—is a RESP deduction available on my taxes? While contributions themselves aren’t deductible, the gains grow tax-free, and students often pay little to no tax when they withdraw the funds during school. A Movement Worth Replicating These audits aren’t just an exercise in environmentalism. They’re leadership labs. Students learn how to spot inefficiencies, speak up in board meetings, and make a business case for change. They don’t just flip switches—they shift mindsets. And they carry these habits into adulthood. The result? A generation growing up not only with climate anxiety, but also with tools to tackle it.