How To Grow A Sustainable Business
Julie Starr • August 30, 2020
For any business owner, one of your main aims is going to be making sure that your business is sustainable. It is not hard to see why more and more businesses are investing in sustainability. This includes creating sustainability reports, creating positions like chief sustainability officers, and innovation around sustainable services and products. With that in mind, continue reading to discover more about how to grow a sustainable business.
- Make sustainability a core principle – The first step is to ensure that sustainability is at the core of your business. Sustainable companies genuinely believe that pollution, unethical resource consumption, and climate change are high on the list of concerns. They also believe that they are able to contribute to the solution, rather than being a part of the problem. If sustainability is to become key to how a company operates, the leadership team must educate themselves on the meaning of sustainability and why it is imperative. This includes joining industry coalitions, attending sustainable-focused conferences, and reading articles on the topic.
- Use software to monitor your efforts – Another critical part of the process is to use a learning management system so that you can assess your operations and make the most of helpful data. This is something that a lot of businesses are doing today to get a better handle on all areas of their business and, of course, sustainability is one of these. After all, you are never going to be able to truly move your business forward and become more sustainable if you do not have a handle on how you are performing at the moment.
- Innovate – It is also important to innovate. If you are to apply a sustainable lens to all areas of your company, there needs to be an amendment to your strategies. Innovations happen because of the need to alter the business toward more sustainability. This includes marketing services and products that evoke sustainable choices from customers, strategically developing and planning services or products that create sustainable outcomes, and empowering business leaders and board members to concentrate on drive execution and sustainability.
- Repair social trust – Ever since the financial crisis that impacted the world, trust in businesses has reduced. Company leaders must work on getting back the trust of society, which includes their employees and consumers, as well as the communities they are present in. You should focus on repairing your license to operate. You can partner with civil society, workers, customers, and governments to contribute positively to the community, as well as communicating openly through your sustainable interactions with society. Doing this is going to enable you to rebuild societal trust within your company.
So there you have it: some of the different steps that you can take to grow a sustainable business. If you follow the advice that has been provided above, you will give your business a great chance of being sustainable, which means consistent profit over many years. Who wouldn’t want that?
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.