Using Your Green Credentials Effectively in Marketing

Julie Starr • August 20, 2020



As a sustainable company , you are missing a marketing opportunity if you are not boasting about your green credentials. Why? Those who are interested in your business will want to know that they are supporting a company that is giving back and making sure they reduce the impact they have on the world. No matter how you conduct your business, what you sell, the services you provide, making sure you wear your green credentials with pride can be a useful marketing tool.

Social Media

Please share how you reduce your carbon footprint as a company by sharing tips, resources and suggestions for people to adapt your methods for their own home or business. Shout out to local companies you use or those who share your vision in reducing your carbon footprint. Be it by using locally sourced fresh in-season ingredients on your meals or baked goods, using recycled materials for packing or by planting trees to offset your carbon footprint.

Whatever you do, inform your followers and customers to let them know your priorities align with theirs and build yourself a base of customers who are also advocates of a more sustainable lifestyle.

Website

Did you know the internet provides around 2% of carbon emissions? Look at different providers to see how sustainable they are and look at these data centers to see if they can help you to reduce your carbon footprint and offer you the hosting services you need to keep your business online.

Utilizing good SEO practices on your website can also help you reduce the number of marketing materials used to keep your company on the top page of the rankings. Should you want to rank for your green credentials, services in your local area or products in a specialist niche, SEO when implemented correctly can save you time, energy, and money by consistently ranking your site for your preferred search terms.

Recycled Materials

Boost your eco status more, by using only recycled and ethically sourced materials in your promotional goods and packaging. Use this space to add in your green credentials and let your customers know how and why you sourced the materials you use. With many people wanting to stop being so wasteful and use more ethically sourced products , letting them know that your products and materials are just that will help boost not only your reputation but also retain customers.

Hold Workshops in Person or Online

Let existing, new, and potential clients delve deeper into the how and why of your sustainability efforts and provide them with the tools and resources they need to implement this into their daily lives. Encourage your customers by providing them with the information they need or means to realize their goals of becoming more sustainable will go a long way to helping you boost your marketing efforts using your eco-friendly stance.

Be boastful about how and why you work the way you do and what it means to you as a company to be sustainable. Try not to pay lip service to the sustainability movement. Your efforts will fall flat if insincere. Bring your passion and be willing to help others too.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.