How To Craft Eco-Desirable Merchandise, Not Disposable Items

Julie Starr • December 31, 2023

You can tell a lot about a business and its priorities based on the merchandise they sell. For some, screen-printed t-shirts, bags and other items can be good enough, and they may be given out at events. That’s not a bad option of course, but you can tell when they’ve been produced cheaply to the point where you’ll be throwing out the garment almost as soon as you wear it.


It’s especially important for companies to consider how to create merchandise that lasts, not only in construction but value and utility. Moreover, if you hope to mass-produce merchandise (relative to how large your business is), it’s good to take a strong eco view. Thankfully, many merchandise designers and manufacturers have also taken a healthy view of this change, and seek to appeal to conscious consumers alike.


So, how can you craft desirable merchandise and not disposable junk like some other companies do? Let’s consider that, below:


Opt For Items Meant To Last


A simple pen can be lost, a car key attachment is usually made from plastic and can wear down over time, but functional items people actually like to use can be valuable for a long period of time. Here you might think about printing custom Richardson hats, tote bags, and other functional items that allow someone to use your goods even if they know or care about your business to begin with. This way, you avoid putting out waste, and add a little more reuse and utility to the world. It’s a simple goal, but a noble one nonetheless.


Use Recycled Materials


A product is so much more impressive when it’s been recycled because it means the manufacturing process has accounted for waste ahead of time. Moreover, it encourages those who hold your product in the future to pass along that good sense and dispose of the item correctly. Nowadays, even plastics can be recycled, and that might include caps for bottles, wider containers, and even packaging. If you can prioritize this, even if it might increase cost, it will be worth it. You can partner with ethical manufacturers to get that ball rolling.


List Your Resources


Most people interested in eco practices will tell you that listing your resources can be just as exciting, interesting and educational as anything else. So, make a landing page about your process, your sustainable merch, and how it was crafted. Be transparent, and highlight the various services used to help you bring your merch into fashion. Not only does this create a great deal of interest about the items you’ve brought out, but it helps serve as a lateral promotional campaign, showing the future-thinking standards you’re operating from. Here you can also highlight the suppliers you’ve used to sustain a worthwhile eco-approach, and that could inspire others, perhaps even your competition, to be more vocal about their eco decisions. That can only be a good thing.


With this advice, you’re sure to craft eco-desirable merchandise in the best way. It may take some time, but you’ll be certain to benefit from it.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.