Hello Green Energy: 5 Strategies to Support Renewable Energy

Julie Starr • January 3, 2024

It's undeniable that jumping onto the sustainability train isn't an easy feat. After all, you'll have to completely remodel your entire business model, from your sourcing policies to production of products.


However, becoming a sustainable business can be achieved. With the right strategies, you can transform your business model into one that positively impacts the environment.


And you can start by updating your energy sources.


In this post, you'll explore how you can support renewable energy sources as a step to embrace sustainability.


1. Invest in solar power

Did you know that one of the most accessible sources of renewable energy is solar energy? After all, the sun shines everyday, regardless of the weather condition!


So, you should consider investing in solar energy. You can install solar panels on different places in your workplace, from roofs to parking lots, to even fields. 


Through solar energy, your business can significantly reduce your carbon footprint and reduce energy expenses. Plus, you can be eligible for incentives and tax credits from the government and utility companies!


2. Purchase Renewable Energy Certificates (RECs)

Let's face it— not every business can generate their own renewable energy. However, you can still support the cause by having Renewable Energy Certificates (RECs)!


But, what are
RECs?


These certificates represent the environmental attributes of renewable energy generation. By purchasing RECs, you can indirectly support renewable energy projects, demonstrating your commitment to sustainability.


Plus, RECs can be used to offset a portion or even all of your business' electricity consumption!


3. Implement strategies for energy efficiency

Before you can adopt renewable energy sources for your business, you must first optimize your energy use.


So, it's essential that you invest in energy-efficient technology for your business, from equipment to your office appliances. You can also conduct energy audits to identify areas of improvement that can be made to your facilities, whether it be your lighting systems or HVAC equipment.


When you use energy-efficient technology, you can reduce your overall energy consumption as well as carbon emissions.


4. Support wind energy

If you're operating in a windy area, why not support wind energy for your business as well? After all, it's accessible and always there just like the sun!


When you resort to wind energy for your business, you can reduce greenhouse gas emissions. You can also reduce your reliance on fossil fuels for your energy consumption. Plus, it's cost-effective and won't break your bank!


5. Adopt sustainable operating processes

Regardless of your business operation, it's important that you adopt sustainable practices to support renewable energy sources. For example, you can see what Energy Innovation Capital is doing in this area to help the cause. They are always seeking new opportunities to invest in companies working in the energy and digital technology sector.


The question is
how?


You can start off by reducing your waste and recycling materials used for your operations. You can also streamline your processes to minimize your energy consumption. And for your materials, why not consider partnering with suppliers that can source your materials sustainably? For example, you can source your
Kunkle valve with manufacturers who're environmentally-conscious.


By doing this, you can express your commitment to sustainability and lower your operational costs!


Aligning your business goals with sustainability may lead to making adjustments to your business model, but it's definitely attainable. In short, your business can be sustainable and profitable at the same time. By starting with the right strategies and initiatives, you can fully commit to making a positive impact to the environment, paving the way for the future generations.

By Julie Starr April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.
By Julie Starr April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.