How to Scale Your Business Without Increasing Your Carbon Footprint

When you started your business you always had big visions for the future, which inevitably involves scaling and using more resources. One of your biggest worries regarding growing your business is having an impact on the planet, so you want to do everything in your power to minimize this. When it comes to getting eyes on your small business, there are so many different ways to create a buzz around your brand without negatively impacting the environment. If you’re wondering how to make this happen for your business, here are a handful of ideas to give you a touch of inspiration.

Use Digital Marketing Strategies

When it comes to marketing, it’s important to stick with digital strategies so you don’t have a heavy impact on the planet. Digital marketing methods are by far the most eco-friendly options, and they can work wonders when you’re hoping to scale to the next level. You may want to consider search engine optimization as one of your main methods, as this will help you to get in front of more of your target audience and become a top hit on search engines such as Google.

Choose Eco-Friendly Suppliers

If you’re creating a product that requires manufacturing, it’s important to create a strong relationship with eco-friendly suppliers. When you like the way a certain supplier works, it’s important to nurture this relationship as it will ensure they are always offering you the best possible service and price. When you begin to scale, you may be requiring more from them, but with a green supplier you can have peace of mind that you are doing as much as you can to be eco-conscious with the way you run your business.

Be Green in Your Workplace

As your business starts to grow, you may open up your very own office space and hire employees. Going green in your workplace is very important as this will reduce your carbon footprint and build an eco-friendly workplace altogether. Whether you strive to be a paper free office, or you use energy efficient options throughout your building, there are so many ways to go green as your business scales.

Donate to a Sustainable Charity

If you are passionate about protecting the planet and running a sustainable business, you should try and become associated with a charity that also supports this. Donating a portion of your profits to a sustainable charity will not only give your brand a good reputation, but it will also give you peace of mind that you’re contributing to a very worthy cause.

As soon as you start to grow and scale your business, you will start to notice huge shifts in the way you run your company. Keeping the planet in mind at all times will help you to stay on track with your goals and make choices that align with the ethos of your brand. If you’re dedicated to reducing your carbon footprint and operating a sustainable business, the ideas mentioned above will help you to achieve this without compromising your morals.

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Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025

As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025

If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.