How To Be More Sustainable With Your Marketing
Julie Starr • March 9, 2021
We live in a time when it is more important than ever to be sustainable. Our planet is heading to a point of no return and we need to take care of it while we can, protecting it for our future generations. As a business, it is natural that you will want to incorporate sustainability into your business model – after all, not only is this great for you and for the environment but also can help to draw people in and encourage them to purchase from you as well. No matter what sort of business you are, whether you work in
product design and development
or run a marketing agency, there are always things you can do. If you are looking to be more sustainable within your company then we have put together some top tips to help you be more sustainable in your marketing.
- Get more digital – We live in a time where everyone is connected to the web and printing is dying. No longer do you need to have your business cards all printed out, or to bring loads of flyers with you to a trade show or an event. Instead, why not generate a QR code that can lead someone straight to your website or contact details? This saves paper wastage and also means that they will be straight on the brand or page that you want them to be – rather than them having to type it all in manually.
- Don’t use promo items that will get chucked away –
We’ve all been to events or trade fairs where we have collected up a myriad of objects that people are trying to push. Whether this is a pen, a novelty stress ball, or a memory stick with one singular press release on it, most of the time it is things that we will never look at again and probably end up chucking away. Instead, give away items that are useful and not so damaging such as a reusable coffee cup, hemp tote bags, soap, or candles.
- Recycle where you can –
So many offices still don’t have a strong
recycling
strategy so it is important for you to do your bit with this. If you do need to use paper items, then once you are finished with them, don’t chuck them away, instead recycle them. This seems simple but so many businesses don’t do this as often as they should.
- Get certified – If you are offering services or working in a certain way that really promoted the planet and is eco-friendly, then why not get certified? By having this certification it will show your commitment to the environment and how much you really care. Certain certifications can be actively sought out by customers so can help generate more business and income too. These include ones such as Fairtrade, Waterwise, Organic, Rainforest Alliance, and if something is vegan.
These are just a few simple ways you can be more sustainable within your marketing. By making small changes you will soon find that you have made a big difference.
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.