Building a Sustainable Online Presence

Julie Starr • March 5, 2021



One aspect of business sustainability that is often overlooked is the online experience, but it’s just as important to carry your sustainable ethos through to your online presence as it is to make ethical material choices or set up an office recycling scheme.

With that in mind, here are a few things you can do to increase your  presence  online:

Use a green web host

Yes, it is possible to choose an eco-friendly web host for your business websites. These companies will typically use less energy than their competitors by employing methods like carbon offsetting and using energy-efficient data centers. By using them, you can easily cut your business’ carbon footprint by a significant amount, and if you let people know you’re using a green web host, you can perhaps encourage them to follow suit.

Think about sustainable web design

You may be surprised to find that sustainable website design is also a thing. By using a minimalist design, businesses can lower the amount of energy consumption tier website racks up, which is always a good thing. Not only that but minimalist website design is often more pleasing tor the customer, far easier to navigate and much more attractive to customers, so it really is a win-win situation.

Carbon offsetting

Carbon offsetting is the practice of compensating for any carbon dioxide emissions that come about as a direct result of your actions, It often involves planting trees to capture any future carbon, but there are numerous forms it can take.

If you’re serious about making your business as sustainable as possible online and off, you should look into carbon offsetting everything from your manufacturing processes to the energy you use to power your data servers and keep the lights on.

Use energy-efficient tech

It has always been the case that some tech products use more energy than others, so it would be a really good idea to do your research and find the laptops, phones, and whatever other tech you use to build your online presence, that uses the least amount of energy possible. It would also help to turn tech off at the mains when you are not using it because putting things on standby can use way more energy than you might think.

Talk about your efforts

A really easy way to build a sustainable online presence is to use your platform to talk about green and sustainability-related issues, The more information you put up there about sustainable living and what you’re doing to build a sustainable brand the more people you will inspire to do the same. Obviously, your online presence is primarily about selling your stuff, but talking about eh issues facing the planet is something you can do regularly to inform your audience, and it will also help to boost your profile and cement your status as an ethical brand, so there really is nothing to lose.

Your online presence is just as important as your offline one when it comes to sustainability, so take the time to get it right!

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.