How Your Brand Can Support Eco-Friendly Practices

Julie Starr • March 4, 2021



We all enjoy things in our life that make our life easier. The things that we buy, and the things that we do in business, all aim to make our life, or the lives of others, easier. However, when we look for things online, we can get them delivered to us quickly, but they can tend to be bundled up in a lot of plastic packaging, styrofoam, and other wasteful materials. 

The good news is that recently there has been a big switch in this. Retailers and consumers are much more aware of what they are buying and they do look for stores that are sustainable and do use materials and practices that are more ethical. For an eCommerce business , some of the things that make a business like this so convenient is what is now seen as problematic. So what can you do to have a more sustainable online business? Here are some things for your business to be thinking about. It can reduce the footprint of your business and hopefully get you new customers as a result.

Update your brand ethos

Your ethos is what customers can look at to see what you are like as a brand and what you hold and value. This is something that can be important to be taken seriously in the sea of online businesses, as well as showcasing your efforts to be more sustainable . As an online business, the ethos that your brand has is something that should be reflected across what you do, through your website and social channels. 

Sustainable shipping

There is a demand for fast shipping, but that also doesn’t impact the environment. The volume of items that are shipped all around the world is high, so you need to think about the kind of impact your online shop has. There are a number of many ways to reduce the impact that your shipping has, such as using plastic-free or 100% recyclable packaging, as well as having invoicing that is paperless, and using less ink on printing labels. Even the sortation of the warehouse or storage that you use can play a part in the shipping and packing process, so that needs to be assessed too, to look for ways that it could be improved. Try to discourage returns as well, because this can increase the amount of shipping that occurs.

Reduce energy waste

Sustainability is something that goes above and beyond just a shipping policy or making sure that your social media channels state how green your business is. By making some simple changes to the business, such as turning off machines or equipment when they aren’t being used, choosing LED lighting, reducing the office or warehouse temperature slightly, and recycling at work, can all be ways to improve the impact that your online business has. 

When you are serious about being sustainable, then it will show across your whole business. It won’t happen by accident, though, which is why making a plan for change starts now. 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.