Why Becoming More Eco-Friendly Is Not An Option
Julie Starr • March 16, 2021
As a business owner, you will have different goals and objectives. One thing that should feature highly in your commitments is to become more eco-friendly. This is no longer an option. It is a necessity. Below, we will take a look at the different reasons why your business simply must put strategies in place to become more eco-friendly.
- It is your duty to do your bit for the planet – There really is only one place to start when it comes to the need to be eco-friendly today, and this is the fact that it is your responsibility to do your bit for the planet. This is a responsibility we all have, and if we don’t start taking ownership of it, we’re going to leave the world in a very sorry place for future generations.
- You will be able to lower your costs considerably – Another reason why you should consider using more eco-friendly approaches is that you will be able to reduce your costs by a considerable degree. For example, if you hire a commercial LED lighting electrician , you can reduce your electricity costs by as much as 80 percent at your business. This is because you will be able to use approaches that require less electricity, meaning you’re using fewer resources and reducing your energy bill in the process. There are a lot of sustainable methods that will benefit the planet while reducing your costs at the same time.
- You will boost your brand image and build loyal relationships with your consumers – In addition to the points we have discussed so far, committing to becoming more eco-friendly is important because it will help you to boost your brand image and create loyal relationships with your customers. After all, customers are becoming more eco-conscious themselves. They want businesses that align with their morals. Therefore, if you put together a green policy and you show that you are committed to it, this will boost your brand’s image in the eyes of those who matter the most. This helps you to create loyal relationships with your customers.
- You protect the future of your business – Finally, another reason why it makes sense to become more eco-friendly and embrace sustainable measures is that this is all about protecting the future of your company. After all, non-renewable resources are going to run out. They are not going to be here forever. Therefore, by making the change now to renewable energy, you can ensure that the future of your company is protected. Becoming more sustainable is the only way to truly protect the longevity of the business that you worked so hard to create.
So there you have it: some of the different reasons why becoming more eco-friendly is no longer an option for businesses – it is a necessity! When you consider all of the points that we have talked about, you can see why making your business green is pivotal in today’s current climate and in the eyes of your consumers.
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.