How Can You Make Your Team Greener?

Julie Starr • April 6, 2021



Making your business more environmentally conscious starts with your team. Employees are a company’s most precious asset. But they also represent the best partner in tackling environmental impacts and creating a green workplace. A lot of companies have considered permanently moving to a virtual office setup as a result of the pandemic. Unfortunately, it is fair to say that not every business sector can viably work in a remote setting. Consequently, when a digital workforce isn’t the way forward, you need to focus your green efforts on helping your team on-site become your most significant environmental asset. Here are some of the most commonly overlooked tips and tricks to encourage your team to adopt eco-friendly behaviors. 

Recruit talent that will stay

Not many businesses consider the environmental impact of the recruitment process. Recruiting is an involved process that contributes to high paper and ink use (through printing resumes), increased consumption of energy during the preparation and interview phase, increased travel and carbon emission on the road for recruiters and applicants, high fashion consumption as applicants purchase last-minute outfits to make a good impression. Unfortunately, if your company has a high turnover rate, the environmental impacts of recruitment are constantly repeated. Ideally, a business wants to recruit talent that is going to remain with the company for a long time. This could range from specialist skills such as recruiting experts via h1b sponsorship and niche targeting to introducing apprenticeship and mentoring programs that help staff progress within the company. 

If you are looking for specific types of individuals for your business, then it is worth exploring services such as an investigator. A private investigator can reveal key information about potential employees including how long they tend to stay in a position, whether they feel loyalty to companies they work for, and the type of incentives that are likely to ensure they are content in a business.

Go paperless

Most businesses are familiar with the go paperless claim to reduce their environmental waste. However, many employers are keen to turn a blind eye to paper consumption in the office. There are many reasons for preferring a paper-based work environment. People find it easier to digest printed information or to write down notes with a pen rather than a keyboard. However, what you may not realize is that a single tree results in approximately 110 lbs of CO2 that’s released into the atmosphere. Additionally, every tree that isn’t cut down can absorb CO2 gasses. In other words, every sheet of paper you use in the office has a double negative impact on the environment. It’s time to measure exactly how many trees your office is using in a month with this online calculator . Understanding the real impact of paper can transform your and your employees’ mindset about digital tools.  

Change your restroom supplies

An employee spends approximately 14 minutes in the toilet every day. During this time, they will use toilet paper, wash their hands and dry them. Switching to recycled toilet rolls, soap bars, and paperless hand dryers can make a huge difference to the sustainability of your restrooms. 

Bring green into your office kitchen

The office kitchen generates a lot of trash and garbage throughout the year, from pre-bought lunches to tea bags and organic wastes. It’s a good idea to maximize your bin policy and ensure that the kitchen can cut down unnecessary waste and pressures on the environment. Ideally, with the presence of lunches, fresh fruits and vegetables, and biodegradable coffee pods and tea bags, you want to add a compact bin . This can be repurposed to keep your office garden nourished, for example. 

A green team is the result of commitment, investment, and strategic thinking from the business. You can’t expect your employees to develop sustainable behaviors if you don’t give them the tools to do so. 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.