Attract New Talent by Making your Company Greener and More Energy Efficient

Julie Starr • January 21, 2021



Surveys have shown time and time again that US employees tend to find sustainability a genuine concern. 10% have said that they would be willing to take a pay cut in order to join a company that is environmentally friendly. At the end of the day, the younger generation is much more focused when it comes to climate change and they also feel a sense of urgency when it comes to dealing with environmentally friendly issues too. If you want to attract young and driven talent, then it is vital that you try and shift your focus.

Invest in Green Facilities

One thing that you can do is try and invest in green facilities. You need to make sure that you publicize these to your potential employees. Some of the things that you can do include installing low-flow taps in your bathrooms as well as water efficient toilets . Little things like this are ideal if you want to make sure that your business is as energy efficient as possible and it can also help you to save money on a month to month basis.

Spread the Word about Sustainability

Another thing that you can do is try and spread the word about how sustainable your business is and the changes you are going to make for the future. It is understandable that you may not be able to make all of the right changes now because of budget constraints or anything else similar but at the end of the day, the more you can get it out there, the better. This will show that you have the right focuses in mind and it will also help you to attract green talent. If you want to boost your sustainability mission even more, then it may be worth sending out digital invoices to your customers as opposed to printing them out. Remember you can always hire a skip tracer if you have a customer who isn’t paying.

Make Sustainability your Focus

If you can, you need to try and make sustainability your mission. If you can, put a focus on making sure that you always put a special effort into incorporating your green efforts into your company values as well. This could mean setting missions that revolve around your company’s future or even having the aim to power your business via solar power in the next 10 years.

Offer Paid Time Off

Offering your team paid time off is also another idea. You can give them paid time off if they are willing to devote that time into helping another charity or mission. Things like this can help you to really make a difference and it can also help you to push your company in different ways. Of course, if you have never looked into the idea of giving your team paid time off to volunteer before, then it may be worth discussing it with them in advance so that you can explore which organizations mean the most to them so you can facilitate their time off better.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.