Why Sustainable Efforts Benefit Your Business Bottom Line

Julie Starr • October 25, 2022



Sustainability is often represented as an effort we undertake , at our own behest and cost, and by pursuing a worthwhile outcome. In some cases, this might be true. For instance, energy-saving bulbs may require a bit of an adjustment when first using them, but the electricity savings are profound. We’re willing to make that difference.

In many cases, however, sustainability in business is often seen as an added cost that may not be worthwhile unless it can serve an operating cost reduction, improve a marketing purpose, or otherwise.

There’s more to business sustainability. Business sustainability strategies offer advantages in liming your spending and those expenditures may not be as expensive as you had thought. If applied correctly, they may even help your bottom line in the best possible context.

With this advice, you’ll be able to move forward and manage a positive result. Let’s see how and why sustainable efforts benefit your business’s bottom line.

Marketing Possibilities & Conscious Consumers

As mentioned above, there’s nothing wrong with marketing your sustainability efforts provided they have substance, and you can prove, transparently, what improvements you’re making. Reducing plastic in your packaging, sponsoring worthwhile causes such as donating to environmental causes, or supporting smaller initiatives by bringing them on as suppliers can make a fantastic case as to why a consumer would choose your business over another. You may be surprised at just how effective this can be in the long run, because the conscious consumer is no longer a niche, but a growing norm of the market.

Sustainability Is Its Own Form Of Innovation

Becoming more sustainable is a means by which you can present new products or value in a better way, even if that original product hasn’t changed. For instance, if you shift your packaging to become completely recyclable, there is a marketing opportunity to engage previous and new customers with this messaging while simultaneously, educating them about sustainability in the process. Of course, you will have provided new value, but as you can see, sustainability can help a business become fresh and present, provided you keep up with the sustainability standards, reporting, and communicating appropriately.

You Can Cost Sustainability Into Your Pricing

In many cases, consumers are happy to pay that little bit extra in order to go for the product that has less impact on the environment. So, while putting up your prices dramatically just because of less plastic use is probably not a good idea, any more stringent efforts can be costed and perhaps made up for slightly. For the most part, consumers will accept this as a good reason to why they should consider a renewed price, especially if it’s subtle. You can use tools such as an amazon repricer to achieve that appropriately-pitched cost in the best terms.

With this advice, we hope you can see how sustainability efforts not only have a limited impact on your bottom line, but can benefit it, or at the very least mitigate the cost of your new efforts.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.