4 Elements To Consider When Using Services Outside Your Business

Julie Starr • October 25, 2022



Are you using outsourcing solutions in your business model? Many companies choose to take these steps these days either in an attempt to reduce costs or to avoid overextending their workforce. While using an outside solution can be the right choice, you must approach it the correct way. So, let’s explore some of the key elements that you should consider.

Cost 

First, you should make sure that you consider the costs of an outsourcing solution. As mentioned, a clear benefit of outsourcing is that you can reduce your costs. However, this will only be true if you choose the right business service. That’s why you need to make sure that you are exploring different options on the market carefully. In doing so, you can guarantee that you choose the right possibility for your budget. Do be aware that certain solutions look cost-effective such as freight RFP when in reality they will cost a lot in the long term. Of course, this isn’t your only consideration when using an outside service in your business. 

Green Features 

Next, you should make sure that you choose a solution with the right green standards. Do be aware whichever solution you use will impact your overall carbon footprint and sustainability profile. Particularly, if a service you are using is going to be at the front and center of your business model. This could be the case if you are exploring logistic solutions. Customers are going to notice if you are not shipping their products using a green service. 

Legal Options 

You may also want to consider the legal requirements if you are using an outsourcing solution. It’s important to ensure that you are protected if there is a problem with a service that you are relying on in your business model. You don’t want to be in a situation where there’s no action you can take if a business fails to deliver what it promised. The best way to avoid a situation like this is to make sure that you hire a legal advisor for your business model. The right legal advisor will ensure that your agreement with an outsourcing service is ironclad. 

Reviews And Referrals

Finally, you should think about exploring reviews and referrals when you are using an outsourcing solution. The benefit of doing so is that you will know exactly what type of solution you are investing in. Reviews might mention anything from green standards to reliability and all things in between.

Alternatively, you can rely on referrals for services from people you know in the industry. This might include friendly rivals as well as business owners and consultants who you trust. While you can use an untrusted or untested outsourcing solution, this can cause risk levels to build significantly. 

Hopefully, this helps you understand the key elements that you must consider before you begin to outsource elements of your business model. In doing so, you can ensure that you are using the right solution that will deliver the ideal benefits.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.