Why Should Your Business Care About Sustainability?

Julie Starr • March 18, 2022



There are major environmental and sustainability challenges in the world today. Trash is piling up on our planet as a result of our throwaway lifestyle, especially when it comes to energy use and plastic pollution. However, if businesses were to become a part of the solution, it might make a big difference in the way things are done. Sustainability and environmental policies can have a significant impact on your business, your customers, and the environment. Read on to find out why your business should care about sustainability. 

Cost Saving 

There are many benefits for both your business and the greater good when you try to improve your company’s environmental sustainability. One of them is that your new rules may save you money . There are several ways to save money, such as not purchasing plastic cups for the vending machine. Instead, choose mugs that aren’t disposed of after only one use. Use real silverware instead of disposable products, and you’ll save money in the long run since you won’t need to purchase them time and again.

In addition to saving money, switching to energy-efficient light bulbs can also reduce your carbon footprint. Even though they cost more upfront, these bulbs will save you money in the long run since they don’t need to be changed as often as regular bulbs. Reusing waste paper is an option that you may want to consider. Instead of wasting paper due to printing errors or a blunder, save it for scrap and note-taking purposes. There will be less waste going to landfills and more money saved.

  More Customers 

As long as you can prove that you’re doing all you can to minimize your impact on the environment, you’ll be sure to attract new clients. Even if customers have to drive a considerable distance to your business, pay more for your products or services, or wait longer for their orders to arrive, those who care about the environment will still use your green firm.

  In order to make sure that everyone understands how serious you believe the problem is, you might leverage your environmental credentials in your marketing. Greener operations will bring in new clients, and existing ones won’t be put off by your efforts.

Your Reputation 

As entrepreneurs such as Krissy Jones can attest, the reputation of a firm is what determines whether it succeeds or fails. The most outstanding products and services in the world aren’t enough to keep clients from going elsewhere if your reputation is bad. As a result, establishing a solid reputation is exceptionally beneficial, and being environmentally friendly is one certain method to accomplish this. People who are satisfied with your service will tell their friends and family about it, and word of mouth is a powerful marketing tool.

You can do even more to protect the environment if your company has a favorable public image. If you’re willing to be a leader, you can teach others and even other businesses how to be environmentally friendly and sustainable for the long-term health of the planet. 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.