Why Going Green is Great for Your Business and the Environment

Julie Starr • November 7, 2020



A growing number of companies are making changes to improve their green credentials. In the past, eco-conscious companies were a minority, but being green is no longer just for niche businesses. Companies of all sizes from one-person enterprises through to big-name brands are making a move towards a greener way of doing business. If you are planning to follow their lead, you may be concerned that your business costs will rise when you make the switch. However, going green makes sense both for the environment and for your business. Many of the environmentally-friendly changes that you make when transitioning to a greener business operation will save you money, particularly in the long term. A sustainable approach to your business can help to significantly reduce your running costs in most areas of your business operation. Here are some of the ways that you can lower your operating costs while helping the environment at the same time:

Re-Think Your Transport Methods

There is no escaping the fact that transporting goods contributes to climate change. Sending freight by truck or plane can significantly increase the carbon footprint of your business. So, you may want to consider various shipping methods to find one that is the best fit for your business while helping to reduce your carbon footprint. If you are a small business, using LTL freight shipping may be the perfect alternative solution for your company. LTL stands for less than load and means that rather than goods being transported in half-empty trucks, your goods are transported alongside others to make up the full load. The LTL freight method saves you money on your transportation costs and also helps to reduce the number of trucks on the road. 


Save Energy and Save Money

Utility costs can be a significant drain on your business and you may struggle to find meaningful ways to reduce this expense. Making simple changes to your energy use can make a vast difference to your consumption and ultimately reduce your bills. 

Changing your lighting can help to reduce your energy costs. You may want to look into ways to introduce more natural light into your work environment to lessen the use of electric lighting. Another alternative is to switch to energy-saving light bulbs. Lighting that is activated by sensors and triggered by movements could help you to deal with energy being wasted when lights are left on, but no one is in the room. 

Of course, lighting is just one of the opportunities for cost-savings for you to explore. You may want to save paper and electricity by making your office paperless. This will undoubtedly benefit your bank account and the environment. 

Look for Incentives

Don’t forget to look out for incentives to switch to greener products. There are often some great deals around to help you go green for less. Exploring the incentives available could help you to get a grant or reduced cost equipment to help you make the switch to a greener business even more cost-effective.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.