What Are Elements of the Most Sustainable Business Practices?

Julie Starr • January 16, 2022



There are two words that will influence the direction of business and industry from mid-Century onwards; those two words are “economy” and “sustainability.” Economy refers to how efficient we can make our industries, and sustainability relates to efficiency over time. In this article, we take a look at some of the indispensable business practices for today and tomorrow.  

Alternative Transport 

Prior to the roll-out of full digital integration for businesses, travel was still at the forefront of many industries. Sometimes it’s still necessary to fly to lo another location for a business meeting, but the need for it is dwindling quickly with the reliability of digital conference solutions. 

Nowadays, there are plenty of alternatives to flying. For instance, your employees could take the train which has far lower carbon emissions or resolve not to travel at all and work out digital solutions. If flying is the only option, you need to make sure you are offsetting the carbon. 

Digital Integration 

Digital integration sometimes refers to the integration of digital devices and platforms, but it can also mean the integration of digital technologies into businesses instead of the carbon-heavy methods of the past. Digital integration is now happening rapidly and needs to be embraced. 

Whether you need a method for interacting with colleagues or business partners on a daily basis or a system to make your business more efficient and sustainable, there are digital solutions that can help. So, don’t invest in practices that cost the earth; go digital instead!  

The Six Sigma Method 

When a business is more efficient, it contributes to sustainability. Less wasted resources in the commercial processes means that business efficiency is not only good for revenue streams, but it is also good for sustainability. One such method is the Six Sigma Method for efficiency. 

The Six Sigma Method was introduced in the early eighties through Motorola and has since been used by other major brand names such as General Electric. Boeing, and Toshiba. The Six Sigma Method is a form of goal setting to pare down your business processes to improve them. 

Off-setting Carbon 

Modern digital solutions mean that carbon-heavy flights are less viable in today’s business world, but that doesn’t mean that businesses don’t need industry flights now and then. Flying is one of the largest contributors to global carbon output, adding around 25% extra to the air. 

If you need to fly, then make sure you offset your carbon by planting trees or investing in carbon-neutral projects. Not only is this practice needed to help governments achieve the global climate targets, but it’s also necessary for the image of your business and personal contribution.  

Energy Alternatives

The quantity of carbon in the atmosphere is the biggest concern as we move into the middle of the century; as carbon in the atmosphere grows, the temperature continues to rise via the greenhouse effect, which is harmful to life on the planet and endangers many species.

The good news is that we have alternatives to the carbon-heavy practices of the past. Instead of burning significant quantities of fossil fuels to drive industries, we can switch to sustainable alternatives such as electric power from renewable energy sources. It’s best for business.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.