Smart Steps To Improve Business Success

Julie Starr • January 14, 2022



As a leader in your company, you always want to do your best and be your best. But how do you do just that? Luckily, there are many paths on the proverbial road to success. Here are a few to execute for a positive change.

Make your website accessible and enjoyable.

Think about the times you have clicked on a website only to be frustrated by its antiquated design and lack of a cohesive payment system. You want to make the purchase, but you are unable to navigate the poor link quality and bad aesthetics.

One way to ensure your company never runs afoul of your customers is to have a customized payment page for your website. With a custom pay page, your high-quality web design and development will not change at all. Instead, the payment page will be seamlessly integrated into your site. It is hosted by experts so that the customers’ payment methods are securely processed via their system. Other server functionalities can be added to run voids and refunds, as well.

Take an impartial visit to your company’s website. After doing so, visit one or two of your competitor’s sites. Look for ways that their site shines above yours. Is the color scheme pleasing and inviting, or is it distracting? Do all of the links work? Will every page have a link to bring you back to the homepage? If you find that your site lacks basic functionality, it is time for a refresh. Make your brand easy to find and navigate. Offer pleasant visuals that will leave visitors’ eyes lingering instead of clicking away.

Surround yourself with good people.

Find people who will add value to your company. This should be in both their ability to add emotional intelligence and intellectual betterment to your brand.

Here is a video highlighting the reasons to choose your circle of influence wisely.

Be willing to embrace flexibility.

There is no one correct way to do most things in business. If you start your entrepreneurial path with a specific ideal and mindset only to reach a point of stagnation, it is time to innovate. Consider trying new ideas or methods when the old ones have exhausted their usefulness.

Look internally at your company structure, mission, and work environment. Is your team productive? Are they happy? What are the leave and attrition rates? Answering all of these questions and finding that there is a disconnect between what you envision and what your employees’ experience means change is necessary. 

In today’s changing work environment flexibility is essential to maintaining a quality workforce. Offering your staff alternatives to their current situation shows them a level of trust and caring they may not have felt before. Positive attitudes towards their company generally evoke feelings of loyalty and dedication on the part of the employee.

Just like doing your best for the environment is built into your company DNA, doing business with companies that align with your ethos is critical to your continued mission. Reassess how your company presents to the world via its website and ease of use. Grow your business with top-quality partners and achieve your goals today.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.