Turning Your Business Green: Simple Steps to Get Started

Julie Starr • July 3, 2024

So, you’re thinking about turning your business green? That’s awesome! Not only will you be doing your bit for the planet, but you’ll also win brownie points with customers who care about sustainability. Plus, it’s a smart move financially in the long run. Let's dive into some practical steps to help you make your business greener and more eco-friendly.


Take a Good Look at What You’re Doing Now

Before you start making changes, you’ve got to know where you’re at. Take a walk around your office or workspace and really look at how things are running. Are you using a lot of non-recyclable materials? Is your energy bill sky-high? Identifying the areas that need improvement is the first step.

Think about it like a health check-up for your business. Maybe you notice that your lights are on all day even when it’s sunny outside or that you’re printing way more paper than necessary. These are little red flags that you can address with some simple fixes.


Set Some Green Goals

Once you know where you need to improve, it’s time to set some goals. Don’t go overboard and try to do everything at once. Start with a few realistic targets, like reducing waste by 20% or switching to eco-friendly packaging. Make sure your goals are clear and achievable – you want to be able to see your progress and give yourself a pat on the back when you hit them!

Having specific goals helps keep you on track and gives you something to aim for. Plus, it feels great to see how far you’ve come when you start ticking those goals off your list.


Switch to Renewable Energy

One of the biggest changes you can make is switching to renewable energy sources. This might sound like a huge deal, but it doesn’t have to be. You could start by signing up for a green energy plan or looking into solar panels.

Take a look at companies like JDI Plastics. They’re really taking sustainability seriously and have some great initiatives. You can check out what they’re doing here: https://jdiplastics.com/sustainability/. It’s inspiring to see how a business can really make a difference.



Embrace the 3 Rs: Reduce, Reuse, Recycle

It’s the mantra everyone learned in school, but it really works. Start by reducing the amount of waste you create. This could mean cutting down on single-use plastics or finding ways to use less paper.

Next, think about reusing what you can. Maybe you can repurpose some of your office supplies or find a new use for scrap materials. Finally, make recycling a no-brainer for everyone. Set up clearly marked recycling bins and make sure everyone knows what goes where. It’s a simple step that can have a big impact.


Choose Green Suppliers

Your business doesn’t operate in a vacuum. The suppliers you choose can have a big impact on your sustainability efforts. Look for suppliers who are committed to eco-friendly practices. This might mean choosing companies that use recycled materials or offer sustainable products.

By picking green suppliers, you’re not just improving your business, but you’re also supporting a wider network of companies that care about the environment. It’s a win-win!


Get Everyone on Board

Going green is a team effort. Make sure your employees are in the loop and excited about the changes. This could be as simple as having a chat about why you’re making these changes and how everyone can help.

Encourage your customers to join in too. Maybe you can offer discounts for returning packaging or run a campaign to promote eco-friendly products. The more people you get involved, the bigger the impact you’ll make.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.