The Cyberworld Is Changing The Workplace, But You Can Keep It Eco-Friendly

Julie Starr • June 10, 2021



Alongside the advantages and opportunities that work from home creates, it invites quite a few challenges, the most central of which is information security. The traditional cybersecurity concept, underlying the insight that the organization, campus, or data center can be protected internally, is no longer relevant. Today, organizations connect to their databases from the living room.  It is great in theory but other issues can easily arise. With the outbreak of the coronavirus pandemic, there has been a significant increase in phishing and identity theft-based cyberattacks, an increase in the number of remote users, and the constraint to expand the organization’s boundaries towards the Cloud. After all, the privacy of any company is the most important aspect. The Cloud is a sustainable way of managing data because it is sustainable and there is no carbon footprint. However, in order to keep it secure, companies are seeking to keep it protected. You may want to look at secure file sharing for access control so that you know your data is safe at all times. 

Digital Software is also available which is also a sustainable element for businesses, that verifies and monitors who connects to the organization or enterprise applications (users, suppliers, customers), verifies and monitors what connects to the organization (devices and components), and verifies and monitors who and what services and apps consume. This way you are protecting your business from outside threats as well as maintaining an eco-friendly approach to security.

This understanding of the need to change the protection approach begins to penetrate the consciousness of organizations and businesses. The “new normal” for businesses is not necessarily a bad thing, in fact it means moving forward in an eco-conscious manner, making life easier for all. It is vital to enable infrastructure, which secure work is at its core. 

Alongside the technological aspects, it is impossible to ignore the huge cultural changes that occur with the transition to work from home. The human interaction in the corners of the cafeteria, the hallway conversations, and chats over coffee breaks have been eliminated; however, working from home does in fact cut down emissions from cars, it stops people from using too much power at work such as coffee machines, printers, etc.

Innovation is on the cards

Most of the time innovation comes from all levels of an organization. We must enable the existence of the office atmosphere, and maintain security and communication safely and virtually from home. We need to allow workers to have the same amount of communication to avoid them feeling isolated. This is how we progress further and still maintain an eco-friendly workplace. When workers do return to the office in a staggered fashion, you must ensure that you are utilizing the technologies available to keep costs and emissions down. After all, technology is propelling sustainability forward. In modern times, the increasing use of digital allows us to be closer to Generation Z , who were born into the digital world, and connect better to employers who today enable a hybrid world. It’s time to make positive changes.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.