Starting a New Business: Tips and Tricks

Julie Starr • January 21, 2022



There are countless reasons to start your own business. Maybe you’ve been made redundant or lost your job and are struggling to find a position as an employee. Starting your own business can allow you to take more control over your own career path. Perhaps you’re tired of building someone else’s fortune on their behalf and want to benefit from your hard work through taking profits directly. You might want to work more flexibly, choosing your own working hours, time off and location of work. You may simply have a great idea for a product or service that you rethink will see and benefit others. Whatever your reason for wanting to set your own business up, it’s important to know that you can experience success on this path. You are, however, going to have to learn a lot in the process. Here are a few tips and tricks that can help you along the way.

Be Sure of Your Products or Services

First things first, if you’re going to run a business, you’re going to need to sell a product or service. It’s easy thinking up an idea, but you do need to make sure that it actually has the potential to sell. Think about your products or services thoroughly. Who are you aiming to sell to? Are they likely to buy it? Can you produce it at a low cost that you can still make a profit? Make sure to conduct market research . This will give you the answers to these questions and give you confidence in your products when they’re finally ready to go. Be prepared to take feedback from market research on board. Keep business sustainability in mind as you develop your business as you will need to be flexible and you need to adapt to meet people’s needs.

Outsource

You can’t do all of the work for your business on your own. You’re going to have to accept work somewhere along the line. Often, this is to complete tasks you’re not qualified to complete yourself. Outsourcing allows you to benefit from help without having to employ staff until your business is more stable. Common areas to outsource include SEO through https://tessa.tech/virginia-seo/virginia-seo-company/ , product photography, web design, web development, copywriting, email marketing and more.

Register Your Business

Before you start selling, it’s important to register your business. At the end of the day, you’re going to want to make sure that your finances and assets are separated from your business’ finances and assets . You don’t want your personal money and belongings being impacted if your business does not’ achieve the success you expected or hoped for. Register your business with Companies House and this will help to achieve this goal.

Invest in the right equipment and resources. 

Having the right equipment and resources is essential to any start-up business. Investing in quality equipment can help you save time and money while optimizing your productivity and efficiency. Choosing the right tools will also help you create a professional image for your company. For example, suppose you’re starting a video or music production company. In that case, you’ll need high-end equipment like cameras, recording devices, and editing software to produce a quality product, or maybe you’re just looking for the best Best Drum Machines . In addition, investing in cutting-edge technology will ensure that you can provide your customers with the best possible result. The same concept applies to other industries, such as web design or IT services. You’ll need to invest in the necessary hardware, software, and other resources to create a competitive product.

Hopefully, some of the tips and tricks outlined above should help you to get your business started out as best as possible. Take your time, consider every decision, and be prepared to take constructive criticism or help where required. Everything should go smoothly as long as you follow these suggestions!

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.