How to Change Your Company to a More Sustainable Economic Firm

Julie Starr • January 24, 2022



Sustainability is one of the most important issues in business today. Consumers are more interested than ever in products and services that have a positive social and environmental impact. Making the switch to a sustainable economic company can seem daunting, but it doesn’t have to be. If you’re looking to make your company more sustainable, there are a few key things you need to do.

Less Wastage 

One of the best ways to make your business more sustainable is to reduce waste. This can be done by implementing recycling and composting programs, using less packaging, and making sure products are designed for recyclability. Although this might seem like a huge expense to implement in your company, first run the numbers, and you might see that some of these perks will include less money waste from your bottom line in the long run. You can also encourage employees to bring their own reusable cups, water bottles, and utensils to work.

Reduce Energy Consumption

Another way to make your company more sustainable is to reduce energy consumption. You can do this by making sure that all of your equipment is Energy Star certified and by turning off electronics when they’re not in use. You can also install motion-activated lights and programmable thermostats.

Renewable Energy Sources

Another great way to make your company more sustainable is to switch to renewable energy sources. For example, installing solar panels or wind turbines can help you reduce your reliance on fossil fuels and decrease your carbon footprint. You can also buy green power from your local utility company.

All Aboard 

Promote sustainability throughout your organization by setting goals and targets for reducing environmental impact. Make sure everyone understands why these changes are important and how they can help achieve them. For example, encourage telecommuting and other flexible work arrangements to reduce commuting distances and associated pollution. Use cloud computing and data centers to reduce energy consumption and CO₂ emissions. Promote green transportation options, such as public transportation, biking , and walking.

Collaboration 

Collaborate with other companies and organizations to share best practices and develop new sustainable technologies. By working together, we can create a more sustainable future for all.

Certified B Corporation 

You can also make your business more sustainable by becoming a certified B Corporation . A B Corporation is a company that meets rigorous standards of social and environmental performance, accountability, and transparency. This certification shows consumers that your company is committed to sustainability and responsible business practices.

Sustainable Materials 

Finally, you can make your company more sustainable by using sustainable materials. Sustainable materials are made from renewable resources, and they are recyclable and compostable. There are many different types of sustainable materials available, so you can find one that is perfect for your business. Some examples include bamboo, cork, and wool felt.

Making the switch to a sustainable economic company can seem daunting, but it doesn’t have to be. There are many things you can do to make your business more environmentally friendly and economically responsible. By following these tips, you can make the change and improve your bottom line in the process. 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.