Simple Solutions To Help Spread The Word About Your New Business

Julie Starr • November 20, 2021



It takes a considerable amount of time, thought, and energy to create a new business, so a lot is riding on the potential success of your products and services when you finally swing open your doors to welcome your first customer. If you find that you haven’t done enough to build sufficient demand for your products and services then you’ll soon be in hot water, as you need to channel your efforts into marketing and advertising if you want to achieve a healthy turnover. Fortunately, this guide contains a number of different tips, tricks and ideas that you can make the most of to start spreading the word about your new business, and it doesn’t have to be as difficult as you might expect to get started today! So, if you’re ready to find out more, then read on to uncover some of the simplest solutions that will boost your popularity in no time at all. 

Make A Social Media Profile 

One of the best ways to spread the word about your new business in the modern day is to make your own commercial social media profile. Almost all of the most popular brands have social media accounts that they use to build their following and inform their audience, so there’s no time like the present to cash in on the opportunity to benefit yourself! It’s so easy to make a social media profile, and you can instantly start posting unique written content, creative photos and exciting videos that will begin to build your reputation and mould your new brand. You can attract followers that repost your campaigns to help build your network, and even make the most of ‘influencers’ who can share your profile to their own huge fanbase to make sure your account can grow in record time. 

Get On Television 

Making your own television advertisement is such a brilliant way to grow your audience in record time, as you can easily reach out to hundreds of thousands of people by booking a prime time slot. So many people watch their TVs every day, and with the quality of TV programs going down at such a fast rate, the adverts are often the most interesting part! Publishing an eye-catching and engaging television advert that explains your new brand and encourages audience members to come on down can have a brilliant impact on your total customer number, and it can even help to lay the foundations for future sales too – having a fun slogan that’s easy to remember will stick in the viewers’ mind for a considerable length of time, and they’ll immediately associate it with your brand, products and services. 

Ask An Expert 

With customers’ expectations advancing at such an alarming speed, even implementing an amazing social media strategy and a quality TV advert might not be enough to grow your following. If you feel as though you just don’t have what it takes to build your reputation then do not fret, as expert teams like Wefunder Marketing Agency can take the reins and steer you straight toward ultimate success. There’s no need to struggle through an unsuccessful marketing campaign when an experienced professional can do a far better job, so don’t waste your time or money if you don’t have the necessary skills. 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.