Marketing Strategies To Increase the Visibility of Your Green Business

Julie Starr • May 4, 2021



The world of business is highly competitive. Many businesses are continually striving to achieve sustainability, making it increasingly challenging to make your green business generate more leads, stand out, and convert its followers into customers. 

In order to enable your target audience to know about your company and interact with it, you need to apply the appropriate marketing strategies. Below are some smart marketing tips to help increase the visibility of your green business. 

Start a Blog

A blog is one of the essential marketing tools for greening your business. It is where you can showcase your expertise and the values that your business stands for while providing valuable insight to your target audience. Your web presence is likely to become more visible if you provide more content that helps your target audience. 

Blogging also helps to increase your digital footprint since every blog is a unique web page. It gives you additional opportunities to rank for specific keyword phrases. Although you should strive to blog as often as you can, publishing at least one blog post a month will advance your website in search engine results and increase your online visibility. You may opt to hire a freelance writer to create your posts if writing isn’t your strength. 

Become Active on Social Media

Social media activity can be highly beneficial to your green business. To get started, select the right platforms for your business and get active by posting regularly and interacting with your followers through putting up polls and asking questions. 

Social media pages often appear in search engine results. Therefore, it is essential to ensure that all of your profiles are consistently branded, well written, and optimized around how you wish for your current and potential clients to find you. Ensure to include complete contact information across all the platforms as well. 

In addition to boosting the visibility of your business, becoming active on social media can help you create a large digital footprint by increasing the number of ways that people can find you.

Developing a brand across platforms like Facebook and Twitter is a special skill that takes some time and effort. To ease the burden and stress of extra work, social media marketing agency services like Rocket offer extensive services for your campaign strategy.

Get Customer Reviews

Another great way to increase the visibility of your green business is by encouraging clients who you have transacted with to give reviews on your website, your social media platforms, and other directories relevant to your industry, such as Angie’s List and Yelp. 

While happy customers rarely think to post a review after receiving their product or service, it is almost guaranteed that an unsatisfied customer will find time to post a negative review. It is, therefore, up to you to encourage clients to post reviews as part of your customer service process. Ensure that you also set up simple and convenient ways for customers to provide testimonials on your website.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of optimizing your keywords and posts for better indexing on search engines. It entails writing the posts on your website and blogs carefully and tactically so that search engines can index them quickly and they can appear among top results when users search certain keywords. 

A good small business SEO strategy will boost the visibility of your online business, making it popular within your niche. Although there are several SEO strategies that your company can choose from, you need to apply them correctly and consistently to increase the online visibility of your business, boost its online authority and raise your social proof rank. 

Work With Influencers

Finding the right influencer allies with a similar goal for sustainability as your business can help boost its visibility. Such individuals can promote the content and products of your business to their social circles, therefore expanding the reach of your message and products vastly. 

To find the right influencer allies , look for individuals interested in the type of services or products your business offers. Once you have identified these individuals, get to know them before you begin any business interactions. Ensure to remain respectful, and give them reasons to want to be associated with your business. 

Use Email Marketing Sequences

Email marketing sequences are an effective sales funnel. They are automated messages that are sent out to users after they subscribe to your email list. They can help you build a relationship with the subscriber while conveying the journey of your business and its transparency and authenticity. 

The clicks and responses that you get from the emails can also help you to segment your list. For instance, if your subscriber clicks on a specific link, they are probably interested in that particular product. Email marketing sequences also help you understand what your audience responds to better, enabling you to become a better communicator and salesperson. 

Offer Incentives to Your Customers

Your customers deserve incentives as much as your influencers. They can serve as a great reminder of why they should continue interacting with your business. Consider hosting giveaways and contests and providing shout-outs and free products to customers who mention your business on social media. 

In addition to being fun and attention-grabbing, such incentives can help improve your business’s visibility when more people start to follow and share your social media pages, hoping to win the contests. They help to attract new customers while re-engaging your current ones. 

Create Video Tutorials

Creating video tutorials is one of the most effective ways to get the word out on your green business. Teach your audiences something useful by creating step-by-step tutorials and walking them through certain procedures. Getting better at creating video tutorials enables you to provide more value, therefore boosting your visibility and sales quickly. 

Youtube is currently the second-largest search engine around the globe after Google. It is where most people head when they want to learn something visually. You should therefore focus on creating content that gives your potential customers a solution to a particular problem. The result is increased visibility and sales for your business. 

The continually expanding and evolving nature of online marketing can prove overwhelming to business owners. To get the most value out of your marketing efforts, you need to create a plan and make your marketing activities a priority. Implement some of the marketing strategies outlined above to increase the visibility of your green business. 

Get Help From Marketing Professionals

If you are having difficulty implementing a digital marketing strategy for your business, getting help from professionals is a smart move. They can analyze what’s working and what isn’t, pinpointing any areas that need improvement.

Finding the right agency that meets your needs can make a big difference in the success of your digital marketing efforts. Many digital marketing agencies offer various services, from web design to content creation and strategy planning. Companies like Marcus Hansen digital marketing consulting can offer valuable advice and insight into the various components of digital marketing, helping to ensure that your business gets the best possible results.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.