Leveraging 2024 Sustainability Communication Trends for 2025 Success

Julie Starr • December 28, 2024

As 2024 comes to a close, the insights provided in 3BL Media’s The Year in Sustainability Communications: 2024 Market Trends & Insights offer a crucial look into how organizations have engaged stakeholders through sustainability storytelling. This data-driven analysis not only highlights emerging trends but also sets the stage for how businesses can refine their communication strategies heading into 2025.


At Taiga Company, we recognize the importance of aligning communication strategies with these insights to ensure organizations can effectively share their sustainability journeys, foster trust, and engage meaningfully with diverse audiences. Here’s how you can use the report’s findings to shape your sustainability communications for the year ahead:


Key Trends and Insights from 2024


1. Increased Demand for Transparency and Authenticity

In 2024, audiences showed heightened interest in transparent and authentic narratives. Stakeholders want to know not only the outcomes of sustainability initiatives but also the challenges faced along the way.

How to Respond:

  • Share honest progress updates, including both achievements and areas for improvement.
  • Highlight specific case studies or projects that illustrate your commitment to sustainability in action.


2. Personalization and Audience Segmentation

The report emphasizes that generic, one-size-fits-all communications are losing effectiveness. Tailored messaging—aligned with the interests and values of specific audience segments—is driving greater engagement.

How to Respond:

  • Conduct audience analysis to understand the unique expectations of stakeholders, from customers to investors.
  • Develop targeted campaigns that resonate with each group’s priorities and concerns.


3. The Power of Visual and Multimedia Storytelling

Visual content—such as infographics, videos, and interactive digital experiences—continues to outperform text-heavy formats. This trend is set to grow even further in 2025.

How to Respond:

  • Invest in high-quality visuals that make your sustainability data accessible and engaging.
  • Use videos and animations to simplify complex concepts and demonstrate impact.


4. Sustainability Metrics and Impact Reporting

Stakeholders increasingly expect companies to provide quantifiable evidence of their sustainability efforts. Impact metrics and data-backed reports are becoming essential tools for credibility.

How to Respond:

  • Publish regular updates on your progress toward sustainability goals, backed by credible data.
  • Align reporting with global standards like GRI or CDP to enhance transparency.


5. Employee Advocacy and Internal Alignment

The report highlights the growing role of employees as advocates for sustainability. Engaged and informed employees can become powerful ambassadors for your sustainability vision.

How to Respond:

  • Foster internal buy-in by aligning sustainability goals with company culture and values.
  • Empower employees with training and resources to effectively communicate sustainability efforts.


Final Thoughts: Preparing for 2025

The insights from 3BL Media’s report underscore the importance of proactive, authentic, and engaging sustainability communications. As businesses plan their strategies for 2025, aligning with these trends will be key to maintaining credibility, fostering trust, and driving impact.


At Taiga Company, we understand that sustainability communications are not just about what you say but how and why you say it. By leveraging the data and trends outlined in the 2024 report, organizations can craft messages that resonate and inspire action. Whether it’s through strategic planning, visual storytelling, or stakeholder engagement, we’re here to help you connect the dots and turn insights into impact.

By Julie Starr July 17, 2025
The best branding doesn’t always come from big campaigns or expensive graphics. Sometimes it’s the smaller stuff that leaves the biggest impression. Things people actually use, touch, or carry with them. That’s where your brand can quietly make its mark without needing to shout about it. If you’re only focusing on social media and business cards, you’re leaving a lot on the table. Here are five overlooked ways to get your name out there that feel natural, useful, and more personal. Thank-you slips If you’re already sending out orders, there’s no reason not to include a short thank-you slip. You can easily get these made through any decent online print shop , and they’re usually pretty cheap to run off in small batches. Just a simple note that says thanks, maybe with a reminder to follow you online or a cheeky discount code for next time. It’s quick, thoughtful, and makes the whole order feel more finished. Customers notice that kind of detail, especially when everything else they buy online comes with zero personality. You don’t need a complicated design either. Just something clean with your logo, a message that sounds like you, and maybe a social handle. The point is to give them a reason to come back or remember your name without it feeling forced. Branded zip pouches If you sell physical products, offer services, or run events, small zip pouches are surprisingly effective. Think of the kind you’d use for stationery, receipts, or travel bits. You can get your brand printed on the side and hand them out with purchases or include them in welcome packs. People keep them because they’re actually useful. They get tossed in handbags, school bags, or glove boxes and your logo just keeps turning up. Cleaning cloths for glasses or screens This one works brilliantly if you’re in tech, health, beauty, or anything involving screens or eyewear. A simple microfibre cloth with your branding on it can go a long way. Everyone needs one. Whether they use it for glasses, a phone screen, or their laptop, it’s something they hang onto. It’s not the kind of thing people throw away, and that means your name sticks around too. Receipt envelopes You might already use little envelopes to hand over receipts or business cards. Branding those envelopes is a small change that makes a big difference. Instead of someone getting a scruffy bit of paper in a plain sleeve, they’re handed something that feels a bit more finished. You can even add a message inside. Doesn’t need to be anything dramatic. A simple “thanks for visiting” or “see you next time” is enough to add a personal touch. Wet wipes or mini hand gels If your business is in hospitality, food, or anything hands-on, branded wet wipes or pocket-sized hand gels are surprisingly popular. People actually use them, especially at festivals, food stalls, pop-ups, or kids’ events. They end up in handbags or cars and stick around longer than you think. They don’t scream “marketing” either. They’re practical, and when done right, they make your business feel thoughtful. That’s what good branding does, it shows you’ve thought ahead.
By Julie Starr July 14, 2025
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