Aligning Communications with Embedded Sustainability

In the rapidly evolving world of business, sustainability is no longer an optional endeavor; it is a core strategic imperative. The Trellis article “Why You Need to Align Communications with Your Embedded Sustainability Strategy” highlights a crucial point: integrating sustainability deeply into operations is only half the battle. To maximize impact, businesses must align their communication strategies to authentically and effectively showcase these efforts. Aligning communications with sustainability efforts ensures these initiatives resonate with stakeholders and drive meaningful engagement.

The Challenge: Bridging Strategy and Storytelling

Organizations are increasingly embedding sustainability into their strategies, from achieving net-zero goals to supporting communities. However, as Trellis points out, the disconnect often lies in communication. Many companies struggle to:

Clearly articulate their sustainability narrative.
Demonstrate authenticity and transparency.
Engage stakeholders, from customers to investors, with relevant and impactful messaging.

This misalignment can lead to skepticism, missed opportunities for engagement, and the undervaluation of genuine efforts. Effective communication is not just about sharing achievements but creating a coherent and credible story that aligns with business operations and values.

Suggestions for Aligning Communications with Sustainability

To address these challenges, organizations can consider strategies that enhance the alignment between sustainability initiatives and communications:

1. Developing Strategic Communication Roadmaps

Creating clear communication roadmaps ensures that messaging is:

Rooted in authenticity. Narratives should honestly reflect commitments and progress.
Tailored for diverse audiences. Messaging should resonate with various stakeholders, from customers to policymakers.

2. Combining Data and Storytelling

Numbers are compelling, but stories resonate. Combining the power of data with human-centric storytelling can:

Showcase impact through visually rich reports, infographics, and case studies.
Highlight key themes and trends that matter to audiences.

3. Engaging Stakeholders Effectively

A one-size-fits-all communication strategy may not work. Organizations might consider:

Conducting stakeholder mapping to understand and prioritize the needs of different groups.
Developing campaigns that invite interaction and dialogue, encouraging engagement from various audiences.

4. Leveraging Digital Platforms

In a digital-first era, how and where communications occur is crucial. Organizations can:

Amplify their sustainability story through the right channels, from social media to press releases.
Use emerging technologies like AI-driven content analysis to refine and optimize messaging.

5. Building Internal Capacity

Empowering internal teams can sustain long-term success. Consider workshops or training to:

Equip teams with tools to communicate sustainability effectively.
Foster alignment and collaboration across departments.

The Result: A Unified Narrative with Real Impact

By aligning communications with sustainability strategies, organizations can unlock the full potential of their efforts. Authentic and strategic communication builds trust, strengthens brand equity, and drives engagement across the board. Thoughtful communication transforms sustainability from an operational focus to a competitive advantage.

Final Thoughts

Sustainability isn’t just about doing good; it’s about creating meaningful connections with those who matter most to the business. As the Trellis article emphasizes, alignment is the key. Considering these approaches can help organizations ensure their sustainability story becomes a powerful tool for driving growth, building relationships, and making a lasting impact.

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Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025

As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025

If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.