Is It Still Worth Using Direct Mail To Advertise Your Business?

Julie Starr • March 24, 2022



Many people consider direct mail advertising to be a dead form of marketing. However, if numbers from the Data & Marketing Association are anything to go by, then it’s far from being redundant. In fact, response rates for direct mail are continuing to increase year by year despite other forms of advertising getting a lot of attention from companies.

In other words, direct mail is still alive and well. In fact, it could be argued that since people believe it to be an outdated form of advertising, it’s actually thriving because companies are able to seek out qualified leads with their direct mail. Now that there is less competition in the direct mail space, companies that use it are thriving and receiving much higher response rates than before.

So here are a couple of things to keep in mind before you dive back into using direct mail for your business marketing.

Direct mail complements digital marketing strategies

Although people typically associate direct mail with traditional marketing, the reality is that you can mix up your advertising efforts to create effective hybrid campaigns. In this case, direct mail can be used to distribute vouchers that can be used on the internet, or they can contain QR codes that link to unique digital content that is tailored for each recipient.

There are loads of unique ways to mix up your marketing strategies and it’s important to see how digital options can synergize with direct mail. This unlocks many unique advertising options and is a fantastic way to grow your audience.

Direct mail can be easy to target

When it comes to direct mail advertising, it’s important to consider how you choose targets. For digital advertising, this is usually a matter of understanding users through their data before sending an email. But with direct mail, things are a little different.

Direct mail campaigns typically aim for as many leads as possible. Thanks to services like Postal Center International , it’s possible to send mail to every single address in a specific area. This is fantastic for local targeting as it means it’ll reach everyone that is within a certain radius of your business.

Direct mail can still be tracked

One of the issues with direct mail versus digital marketing strategies is that you typically can’t track its performance. However, there are still a few tricks that can help you keep an eye on how well your direct mail campaigns are performing.

For example, if you make sure that the web link in your direct mail advertising is different from the normal links you’d use, then you can track the traffic that comes through that particular link. This means that you can monitor the exact number of people that use a landing page that comes from direct mail sources. This is a rather primitive but effective way to help keep track of direct mail leads.

Hopefully, this article has given you a few ideas on how you can use direct mail to market your business to more people.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.