Is It Possible To Manage Your Tech Sustainably?

Julie Starr • June 17, 2021



Whatever kind of a business you run, you have to make sure that you are managing your tech. Without reliable tech, you are going to struggle a lot more with every aspect of the business, more or less, so this really is one of the most important things you need to focus on. But the question here is how you can do that in as sustainable a way as possible – indeed, is it even possible to be sustainable and look after your IT effectively? Let’s take a look at some of the points you might want to take on board.

Relocate Your Servers

Where your servers are located actually matters a surprising amount, probably much more than you tend to think it does. If you can maximize the amount of space in your data center, this will have the knock-on effect of reducing cooling (as long as you don’t fill the space with servers, of course!) and therefore, the energy usage will reduce as well. Moreover, if you happen to be in a position to do so realistically, you might even want to relocate your servers to a colder climate – which can reduce emissions by as much as 8% .

Get Professional Support

The basic rule of thumb here should be to keep your usage of the IT systems to as much of a minimum as possible. There are a lot of ways to do that, but one of the best top-down ways is to get some professional IT support for your systems. This works because a professional team will generally know how to deal with all of your IT’s issues as expediently and efficiently as possible. Over time, that adds up to make a huge difference to how much energy is being used in looking after your IT systems.

Intelligent Automation

These days, it is easy to automate much of what happens inside a business, often without there even needing to be any form of human interception whatsoever. That is definitely something that is going to help if you are keen to use your IT more sustainably, as it means that the more efficient option is more or less always going to be chosen automatically. Of course, you might still need to take a look from time to time to check if it is efficient, but on the whole this kind of intelligent automation is going to save a lot of energy.

Disposing Of Hardware

How you get rid of your hardware is another thing that profoundly affects how sustainable your tech management is. If you are getting rid of old computers and so on, you might find yourself wondering how best to dispose of it in order to be sustainable and eco-friendly. These days, there are a growing number of companies that will deal with your hardware recycling for you, and it is definitely worth looking into them. This alone will ensure that you are having much less of an impact on the planet with regard to your tech.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.