4 Crucial Concerns When Addressing Sustainability in Business

Julie Starr • June 17, 2021



Business sustainability is the ability of a business to endure different scenarios. Ensuring business posterity is a progressive task where you need to take all sectors into consideration. Your financial, social, and economic status should align with the sustainability goals. It is impossible to work on one front and ignore the other sectors since they are co-related. 

When making a business plan, there is always the big question of the bigger picture. Focusing your efforts on answering the question will keep you on track to business prosperity and posterity. This journey will make you invent and reinvent numerous strategies to stay afloat and grow your business. 

Here are some of the methods you can use to secure sustainability in your business:

Good Environmental Practices

The green movement has taken over businesses globally. Every entity is going green through their energy and disposal choices – which are the most sensitive concerns. You need to identify how you can incorporate renewable energy options in your operations. Even though some of these energy sources will have high initial capital costs, they will significantly reduce operational costs.

You should also consider your means of waste disposal if any. Utilize the principle of the 3Rs per environmental regulations: reuse, recycle and reduce. You need to investigate methods you can use to manage your wastes —Master the art of minding the environment by seeking alternative and lasting environmentally friendly ways. 

Financial Management

Proper financial management is critical in ensuring business sustainability . Most business sustainability tasks will require your financial input. You need to re-strategize to finance your new business plans. You can’t initiate these funding plans if you do not know the actual business position of your company. Sometimes you may need to forego an essential part of your business to achieve your goals. 

You need to analyze your current financial records and the proposed plans to identify how you can finance these plans. The accuracy of your financial records will play a significant role in influencing your decision. Therefore, you need to check in on your financial reporting and affirm its accuracy. Comparing your current status to the expected results will also help you determine your progress and whether you need to change course to achieve business sustainability. 

Leadership Concerns

The captain of the ship always steers the vessel. Hence, if you lose your way in leadership, your business will soon follow suit. You need to ensure that you constantly improve your leadership skills. You can attend seminars and webinars to connect and network with different individuals. Their aura and command of the market will surely rub off on you, thus creating a beneficial impact. 

You can also take a leadership and business management course that will boost your understanding of the business and industry in general. Taking an online analytics degree will help you in the financial analysis and decision-making in your business. 

Quickly Adapting to Change

Change is inevitable, and you should prepare yourself accordingly. It would help if you worked on embracing change and turning it in your favor. It is the most efficient way of handling change. 

Business sustainability is a beneficial concept that most firms should adopt. However, you need to address the mentioned concerns if you want to have a shot at it!

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.