How Well Are You Growing Your Business?

Julie Starr • Jun 30, 2020



When starting a business, it’s easy to feel a little intimidated and confused. The modern world has never been more fast-paced and competitive. More often than not you can end up left wondering where to even start when it comes to growing your business . Well, don’t worry! Here are some tried and tested ways to help your business expand and to reach your customers effectively. 

To grow your business and succeed in the crazy world of business you need to ensure you are in the right place to take on the role of business owner. As well as being careful and looking after the growth of your business, you need to take care of your own personal growth as well. Your personal growth is very important, focus on your human design and make sure you don’t burn out while running your business. Make sure you have a strong unit around you to lean on as and when needed.

Stay focused

It’s pretty easy when starting a business to lose focus in the face of your ambition. You might want to change the world right away, but the important thing to do is to start simple. Pick a single product or service and dedicate your time and energy to marketing, selling, and promoting it. Too many businesses throw themselves from one idea to another without actually spending the right amount of time on each one. Eventually, you’ll want to expand, but to begin with, you’d do better to lay a solid foundation in one place. 

Identify your market

Let’s say you’ve got that one perfect product or service. Who are you selling it to? Are you targeting general consumers or big business? Men or women? Teenagers or senior citizens? These are the first questions you should be asking yourself but don’t stop there. You should endeavor to create such an individual and clear picture of your target customer that you could pick them out of a line-up. That way, you don’t waste your time chasing after customers who will never have an interest in what you’re offering. Instead, you can focus on the demographic who already have a need for your business, even if they don’t know it yet.

Outsource

If you want to expand your business quickly without putting too much pressure on yourself and your employees then outsourcing is often the best option. It gives you the benefit of other people’s expertise and lets you focus your attention on the things where your skills really lie. From ensuring China quality control in the manufacturing of your products to creating organic SEO online, it’s often best to leave things in the hands of the experts. That way, you know your business is always in the right hands.

Never stop looking forward

The real key to any successful new business is always to have one eye on the horizon. You need to be able to be aware of what’s coming. What shifts in the market are coming? What new services and technologies are changing the way you do business? Are there new ways to connect with customers and clients? Business sustainability is one of those shifts that continually influence the business landscape. Also, adaptability is one of the most important tools in any business owner’s arsenal. The ability to shift directions at the drop of a hat could mean the difference between sinking and swimming. As long as you make sure the foundations of your business are sturdy, you need to be ready to shift in any direction if the wind seems to be moving that way.

One thing that you have to remember is that the growth of your business should always be sustainable. If you’re not growing your business organically, then you run the risk of the whole thing collapsing under its own weight.

Embracing Sustainability: How To Shift Your Business Efforts For A Greener Future

By Julie Starr • 26 Apr, 2024
Imagine walking into a world where every business breathes sustainability. Great, right? That’s where we’re all headed, and today, we’re looking into how your business can join this green revolution. It’s not just about planting trees or cutting back on plastic; it’s about a total game-change in how we think about business. Reimagining Your Supply Chain Alright, let’s talk about your supply chain. It’s the backbone of your company, and it might be time to give it a little eco-friendly makeover. Instead of just churning products through a one-way street from creation to landfill, think about making it a circular journey. How? By designing products that can be recycled or reused at the end of their life. This little twist not only reduces waste but could also save you some money and spark some serious innovation. Investing In Sustainable Technologies Now, onto tech. Investing in the latest tech can seem like a luxury, but when it comes to sustainability, it’s more of a necessity. Technologies like AI can make your operations super efficient, slashing energy costs and reducing waste before it even happens. And then there’s blockchain. It’s not just for crypto enthusiasts; it can help you keep your supply chain transparent, letting everyone check if you’re keeping your green promises. Empowering Employees And Building A Culture Of Sustainability But technology and plans are only part of the picture. The real magic happens when your team gets in on the action. Start with some fun workshops or team challenges—anything that gets everyone thinking about sustainability. Maybe set up a green squad within the company who can lead the charge and come up with fresh ideas. Remember, if your team is excited about a project, they’ll put their hearts into making it work. Customizing Your Sustainable Transformation Tailoring your sustainability efforts can be tricky, but it’s a lot smoother with some expert guidance, like ZBrains’ Zoho Consulting services. They’re great at tweaking Zoho’s tools to fit just right with what your business needs. Need to track your energy usage or cut down on waste? They’ve got an app for that. Automation? Yep, they can make those repetitive tasks disappear, too, all while keeping Mother Earth happy. Building Partnerships For Sustainable Innovation Going solo can be tough. Why not buddy up? Collaborating with other companies or non-profits can lead to some groundbreaking eco-friendly innovations. It’s all about sharing what you know, pooling resources, and sometimes, pushing for changes that make it easier for businesses to be green. Plus, working together means you can share the spotlight when your cool new sustainable project hits the headlines! Going Beyond Compliance Lastly, don’t just play by the rules—aim higher. There’s a whole world of eco-certifications out there that can push your business to do better. Whether it’s getting a LEED certification or joining the ranks of B Corps, going the extra mile not only helps the planet but also polishes your brand’s reputation. Think about it: customers love companies that care, so why not be the one they love? Conclusion Switching up your business to be more sustainable might seem like a big leap, but it’s all about taking one step at a time. Whether it’s rethinking your supply chain or empowering your team to lead the charge, every little action counts. Ready to start? Let’s make your business not just better, but greener and more resilient for the future.

How To Identify Companies That Match Your Values

By Julie Starr • 22 Apr, 2024
As you try to develop a sustainable brand , you need to consider what other companies you work with. These could be collaboration opportunities or suppliers and vendors that help you develop the product or service you want to sell. But, many companies may not share your values, so how can you identify the right companies that meet your eco-friendly attitude? Make Use Of Marketing Platforms It's frustrating to reach out to multiple companies to identify collaboration opportunities. For one, there’s no guarantee you even get a response, and cold emailing or other measures are rarely successful. However, you can use marketing platforms and their many features and resources to companies or influencers that align more closely with what you feel is right. Various platforms offer unique options that enable you to whittle down possible companies until you find the perfect match, saving you plenty of time. Research Their Website However, you can’t just leap into any partnership since these platforms may have outdated information, or companies could have selected everything they think will get them a partnership. As with any approach, extra research is essential. Once you’ve identified a company that seems to match your values, it’s with checking out their website. Look at their blog and customer reviews to get an idea of where their ideals lie so you can get a more transparent picture. Meet With Companies Businesses can also meet directly with potential companies when they have established the possibility of a partnership. Whether you’re looking for a better green transport service or need central laboratory services , having face-to-face conversations is a must. You can open discussions via video calls before arranging an in-person meeting which gives you the chance to visit their location, such as an office or warehouse, to ensure that you aren’t stepping into something you may regret. Look For Accreditation and Certification Modern businesses require certification and accreditation to back up claims they are the most sustainable or to prove they have adhered to necessary compliance laws and regulations. Usually, you can find this on their website but there could also be PR pieces on various industry news sites that can prove the company has obtained the necessary certificates. Identifying these certificates will add confidence they are the right company to work with. Offer Value To Them While you hope the potential partnership brings value to your company, you also need to provide value to them. This point is key for strategic collaboration as it otherwise means you take without offering anything in return. Consider what your business can do, such as increase their awareness or help them develop new research projects. In doing so, you will have a mutually beneficial partnership that helps both companies achieve the goals they have outlined for the year. Values and Value Every partnership or collaboration should bring value. This value should apply to your business and any partnerships but also your customers. If you can identify companies that align with your brand values, you’ll have an easier time developing a positive relationship that ensures you stay on track to meet your goals.
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