How Well Are You Growing Your Business?

Julie Starr • June 30, 2020



When starting a business, it’s easy to feel a little intimidated and confused. The modern world has never been more fast-paced and competitive. More often than not you can end up left wondering where to even start when it comes to growing your business . Well, don’t worry! Here are some tried and tested ways to help your business expand and to reach your customers effectively. 

To grow your business and succeed in the crazy world of business you need to ensure you are in the right place to take on the role of business owner. As well as being careful and looking after the growth of your business, you need to take care of your own personal growth as well. Your personal growth is very important, focus on your human design and make sure you don’t burn out while running your business. Make sure you have a strong unit around you to lean on as and when needed.

Stay focused

It’s pretty easy when starting a business to lose focus in the face of your ambition. You might want to change the world right away, but the important thing to do is to start simple. Pick a single product or service and dedicate your time and energy to marketing, selling, and promoting it. Too many businesses throw themselves from one idea to another without actually spending the right amount of time on each one. Eventually, you’ll want to expand, but to begin with, you’d do better to lay a solid foundation in one place. 

Identify your market

Let’s say you’ve got that one perfect product or service. Who are you selling it to? Are you targeting general consumers or big business? Men or women? Teenagers or senior citizens? These are the first questions you should be asking yourself but don’t stop there. You should endeavor to create such an individual and clear picture of your target customer that you could pick them out of a line-up. That way, you don’t waste your time chasing after customers who will never have an interest in what you’re offering. Instead, you can focus on the demographic who already have a need for your business, even if they don’t know it yet.

Outsource

If you want to expand your business quickly without putting too much pressure on yourself and your employees then outsourcing is often the best option. It gives you the benefit of other people’s expertise and lets you focus your attention on the things where your skills really lie. From ensuring China quality control in the manufacturing of your products to creating organic SEO online, it’s often best to leave things in the hands of the experts. That way, you know your business is always in the right hands.

Never stop looking forward

The real key to any successful new business is always to have one eye on the horizon. You need to be able to be aware of what’s coming. What shifts in the market are coming? What new services and technologies are changing the way you do business? Are there new ways to connect with customers and clients? Business sustainability is one of those shifts that continually influence the business landscape. Also, adaptability is one of the most important tools in any business owner’s arsenal. The ability to shift directions at the drop of a hat could mean the difference between sinking and swimming. As long as you make sure the foundations of your business are sturdy, you need to be ready to shift in any direction if the wind seems to be moving that way.

One thing that you have to remember is that the growth of your business should always be sustainable. If you’re not growing your business organically, then you run the risk of the whole thing collapsing under its own weight.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.