3 eCommerce Business Tips Guaranteed To Help You Grow

Julie Starr • June 22, 2020



eCommerce, while a constant and ever-changing game, has never been more critical in the world of business today. With the Coronavirus pandemic affecting how consumers do their shopping, more and more people are looking online to buy their products than ever before. It’s therefore hard to disagree with the glaringly obvious rhetoric that the few winners of the pandemic are businesses that had already built up a strong eCommerce presence before the virus took hold. Those who didn’t invest in eCommerce channels up until this point are now starting to fall at the wayside and closing up shop.

With the constant evolution of digital worlds and devices, if a new business wants to survive, they need an online store to keep up with on-going changing consumer behaviors. Not only to be more relevant and to improve sales but to also build closer relationships with their potential customers. 

Here are three eCommerce tips that are crucial to helping you grow your eCommerce store and stay afloat in this ever-changing landscape.

Be Mobile Friendly
 For your business eCommerce channels to grow, a responsive website that is both Google and mobile and tablet user friendly is a must. With the ever-increasing shift towards mobile browsing, a well-designed responsive website is essential for business owners who want to continue to optimize their content while increasing their customer reach. A responsive website will react to the size of your customer’s screen, depending on the device that they are using. So stay ahead of the trends, and your competition, and build your site with a mobile-centric focus.

 

Don’t neglect your social media
Social media channels such as Instagram have seen the shift towards eCommerce and have realized the unlimited business potential, even developing eCommerce features on the app. Even if you aren’t a fan of social media personally, letting that get in the way of your online business is a bad decision that could even result at the end of your business altogether. Whether you like it or not, social media now plays an integral role in how businesses are run and how they communicate with their customers. Given this latest marketing and business strategy trend, stay relevant and up to date and hire an experienced social media manager to take care of and grow your social media channels, and focus on on-going customer outreach. By being active on social media, your business automatically looks professional and trustworthy, compelling potential consumers to visit your shopify eCommerce store . If you have an Amazon store, then you still need to use social media to your advantage. It could also be wise to look into IP Alert too.


 

Use compelling visuals
Humans are visual creatures, with 65% of us being visual learners. It’s, therefore, no surprise that high-quality visuals can help make or break a product when it comes to making sales online. In fact, one study has shown that 67% of consumers confirmed that the quality of a product image can, and does, influence their decision on whether or not to buy a said product. 

Make sure to have a variety of images available to your customers, ranging from extreme close-ups to 360-degree angle photographs that showcase the product in its entirety. Ensure that each product can be seen clearly by having a clean and crisp white backdrop and include clear and concise copy next to your images. Lastly, you always want your customer to be able to relate to you, your brand, and your products. Hone in on this crucial aspect and enhance your relatability by adding images of customers using your products, signaling to them on a subconscious level that your products are high quality and that they are missing out by not making a purchase.

eCommerce, sustainability, and growing your business can all coexist together and actually help build a better brand.

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.