How To Start A Sustainable Online Business In 8 Easy Steps

Julie Starr • May 3, 2022



If you’re looking to start an online business that is both sustainable and profitable, you need to take a few key steps. Fortunately, these steps are relatively easy to follow and implement.

1. Do your research

The first step is to do your research. You need to learn about the different aspects of running an online business, as well as what’s currently trending in your industry. You can do this by reading blogs and articles about running an online business, attending webinars or conferences, and talking to other business owners in your area.

2. Set up your website or blog

The next step is to set up a website or blog where you can showcase your business to potential customers. Remember to sign up with internet providers that will keep you connected. This will require some technical knowledge, so it’s a good idea to work with a web designer who can help you choose the right domain, design your site, and set up any necessary tools or plugins. 

3. Choose a business model

Once you have your website or blog set up, you need to decide on a business model. There are many different online business models, such as network marketing, affiliate marketing, dropshipping stores, and eCommerce businesses. You may want to try several different models until you find one that works best for your particular business and customer base.

4. Get started with marketing

Once you have your business model in place, it’s time to start marketing your business to potential customers. There are a number of different marketing channels you can use, such as social media, email marketing, and pay-per-click advertising. You’ll need to experiment with different marketing strategies to find out which ones work best for your business.

5. Build a customer base

As you start to market your business and attract customers, you need to focus on building a strong customer base. This involves creating valuable content that will help solve your customers’ problems, providing great customer service, and developing long-term relationships with your customers.

6. Generate sales

Once you have a solid customer base, you can start generating sales. This can be done through a variety of methods, such as selling products or services on your website or blog, setting up an eCommerce store, or running a pay-per-click advertising campaign.

7. Maximize profits

Once you are consistently generating sales, it’s time to optimize your online business and begin making more money. This can be done by optimizing your website or blog for search engines, upgrading your products or services, and offering discounts to loyal customers.

8. Keep learning and improving

To keep your online business growing and thriving, you need to keep learning and improving. This means staying up to date with the latest marketing trends, tracking your analytics and website traffic, and experimenting with different types of content or marketing channels. By continuously working on your business and staying on top of the latest developments in your industry, you’ll be able to create a sustainable online business that generates profits for years to come.

There you have it!

With these steps, you can set up a sustainable and profitable online business in no time. It just takes some planning, hard work, and dedication!

Web3 and the Future of ESG: A New Frontier for Sustainability Storytelling

By Julie Starr • May 5, 2025
As the world continues to prioritize environmental, social, and governance (ESG) goals, a new technological movement is quietly reshaping how companies communicate their sustainability efforts: Web3. Web3—the next evolution of the internet built on decentralized technologies like blockchain—offers powerful new tools for ESG storytelling. At Taiga Company, we believe Web3 represents a transformational opportunity to enhance digital transparency, expand decentralized sustainability initiatives, and bring fresh credibility to corporate ESG communications. Web3 Unlocks Digital Transparency for ESG In an era where stakeholders expect greater accountability, Web3 provides an immutable, verifiable way to share ESG metrics. Blockchain technology enables companies to record sustainability data—such as carbon tracking, water usage, or supply chain emissions—directly on decentralized ledgers. This creates a new level of digital transparency that can bolster trust with investors, customers, and regulators. At Taiga Company, we help businesses translate these complex technical capabilities into clear, accessible communications. Our services bridge the gap between advanced Web3 solutions and everyday ESG storytelling , making decentralized reporting meaningful to broader audiences. Decentralized Sustainability and Regenerative Finance (ReFi) Beyond transparency, Web3 is giving rise to decentralized sustainability models. Projects in regenerative finance (ReFi) are using blockchain tools to incentivize environmental restoration, carbon sequestration, and climate-positive activities. These initiatives align with emerging ESG expectations that go beyond ‘do no harm’ and focus on regenerative impact. We work with companies to integrate these new paradigms into their sustainability narratives—highlighting how innovative approaches like ReFi contribute to broader environmental goals, align with ESG criteria, and showcase leadership in a rapidly changing landscape. A New Era for ESG Storytelling Traditional ESG reports often feel static, data-heavy, and disconnected from stakeholders. Web3 offers a dynamic, participatory model where audiences can engage with real-time sustainability data, track progress directly, and even contribute to decentralized initiatives. Our services specialize in creating communications that reflect this evolution. By combining our expertise in sustainability strategy with a growing understanding of Web3 trends, we help organizations: Translate decentralized sustainability efforts into compelling, credible stories Align carbon tracking and digital transparency initiatives with stakeholder expectations Position ESG leadership within the emerging Web3 economy The Path Forward Web3 won't replace traditional ESG frameworks, but it will significantly enhance them. Companies that start integrating decentralized transparency, carbon tracking, and regenerative finance into their sustainability communications today will be better positioned for tomorrow's expectations.  Ready to evolve your ESG communications for the Web3 era? Let's connect.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.