How To Make Your Sustainable Business More Profitable

Julie Starr • March 24, 2022



While the attention on green or eco-friendly initiatives may seem like a passing trend, concerns over global warming, water consumption, population, and other extensive problems show a need for such initiatives. According to a recent Forbes report, 88% of consumers want to make a difference by using sustainable products. With many entrepreneurs venturing into creating a sustainability business , it can be useful to consider these tips to make your business more profitable. 

Be creative

Sustainability tackles a vast scope. There is no one-size-fits-all approach to implementing a plan, and performance indicators aren’t always set in stone. Going green can save you money in various ways, from using eco-friendly office furniture to paperless solutions, which are cheaper. You can also consider minimizing your waste output, as it helps you reduce the cost of waste management while protecting the environment.

Strive for a circular economy in your product or service life cycle. Repurposing or fixing outdated models can help you extend the life of your product while also saving money and resources.

Have a solid framework  

Like any other business objective, it is vital to create specific and measurable profitable and sustainable goals for your business to benefit from this strategy. This is especially important as the issue of sustainability, and you can easily be overwhelmed if you do not focus on one particular aspect of it. Therefore, it is advisable to select an area your business is interested in and create a solid framework of policies and goals to help you accomplish it. For example, if you are interested in water consumption, you can ensure your workplace uses eco-friendly toilets, automatic taps, or encourages employees to be mindful of their water usage.

Utilize long-term solutions for a competitive edge

With everybody shifting their focus to sustainable behaviors and products , you may not be the only business winning over customers with your eco-friendly strategies. However, some businesses may not be paying attention to this initiative entirely. In both cases, you can gain a competitive urge. Be sure to create a unique, sustainable culture from others within the industry. This can be done by researching your competitors, and also using your available data should assist you in determining which areas you can save and make the most impact. Doing this would help you develop long-term solutions, which makes you stand out and adds a competitive edge— which is advantageous.

Take the low-tech route  

Unlike corporations that frequently strive to mitigate environmental damage through expensive retrofits or subsidizing breakthrough technology development, many developing market enterprises start small. They begin by making a series of tiny tweaks to their operations to conserve their most limited resource. Businesses can expand conservation efforts to other operations sections as low-cost movements yield larger benefits. Savings can eventually accumulate to the point where you can use them to cover the purchase of expensive technology the business may have begun with.

Prioritize integration   

It matters little whether you are a large or small business. It would help if you integrated sustainability into your business’s basic strategy to be effective. This may require beginning with executive discussions and ensuring priorities filter down to the ground level. Experts suggest that sustainability should begin with a vision due to the significant industries’ influence on the environment. This can likewise assist you in sourcing more sustainable materials, using less water, and adopting greener technology depending on the nature of your business. Irrespective of your approach, keep an open mind while using extensive and unbiased data. 

Focus on the big picture  

As impressive as the cost savings are, extending your sustainability efforts to their customers’ activities is even more intriguing. Companies are constructing one-of-a-kind business models by increasing customers’ purchasing power and, in doing so, creating interdependencies that are tough for competitors to replicate. Likewise, it can be useful to consider practical measures such as patents to protect your particular business model or ideas to ensure profitability. 

After creating a long-term sustainability plan, you can use your original data as a benchmark to track your progress. It can be useful to make the successes and shortcomings you encounter on your path to sustainability known to the public. The effort to improve your business can position you as a leader in sustainability and your particular area. Regularly distribute press releases, blogs, or white papers to highlight your accomplishments and future goals for improvement. Although this may take time, it can help your brand attract similar businesses, partners, and perhaps like-minded customers. 

Sustainability is great for your business and the environment. By following these tips, you can enjoy the perks of running a sustainable business.

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.