How to Go About a Green Rebrand of Your Business

Julie Starr • May 19, 2022



Today, customers expect the businesses they buy from to take an interest in the wider world and the issues that really matter. And one of those issues is the planet and the climate situation. If you want to show your customers that you’re engaged and that you’re taking these issues seriously, it might be time for a green rebrand.

We’re going to talk today about how you can approach a green rebrand for your business, what it might look like and how you should communicate these changes to your audience. So read on now and find out more about that.

Go Beyond the Image

First of all, it’s important to remember that the image and outward appearance of the changes you’re making is less important than the actual image. The most unethical thing you could do is to project an outward image of being sustainable and environmentally friendly if you’re actually doing nothing to make sustainable changes. So make sure that you’re going behind the image here and actually make the kinds of changes that’ll have an impact.

Donate to Environmental Charities

Many businesses get involved in some sort of charitable giving or fundraising, and that definitely helps to improve perceptions of your business . If you’re already giving to charities and you’re looking to switch things up by giving to some different charities, now is the perfect time to find good causes that are supporting environmental protections and other green causes. These are exactly the kinds of charities that you want your business to be seen supporting.

Conduct Energy Audits

If your business uses a lot of energy, it makes sense to carry out a full audit so you can get clear of how and where your energy consumption is being used. When you understand the way in which you’re consuming energy, you can look for ways to cut back and use less of it in certain areas. You might also want to introduce your own renewable energy sources via solar panels or wind turbines.

Use Your Platform for Green Messaging

When your business has a strong platform and people listen to the things you say, many people would argue that you have a real responsibility to use that platform for good. That might mean looking for ways in which you can spread green messages and make sure that people keep talking about it. For real change to happen, it needs to be a priority issue for governments and powerful organizations worldwide.

Shout About the Changes You’re Making on Your Website and Social Media

It’s definitely important to make it known that you’re making these kinds of changes to your business. There are two sides to these kinds of changes. First of all, you want to do what’s right, and you want to run your business sustainably. But you also want to show your audience that you care and that you’re engaged with the issues that matter. That’s why talking about your rebrand, and the changes you’re making via your social media pages and web page is definitely important.

Change a Visible Aspect of Your Products

If your business sells products, it might be a good idea to think about the materials you use to make them and how they might be made a little greener going forward. For example, you could try to use less plastic or try to make your products using more recycled materials. Another thing to think about is the packaging that you use for your products. Lots of businesses are now trying to ditch plastic packaging and trying to find more sustainable and environmentally friendly alternatives.

Go Local

Choosing a more local approach to sourcing your supplies and materials is something else you want to consider. When you order products from the other side of the world, it takes a lot of energy and emissions to get them to your location, which obviously puts a strain on the environment. That’s why a more local approach to running your business is ultimately a lot better for the environment, so that’s something you should at least think about.

It’s important to consider the various things that have been discussed here today if you’re seriously thinking about rebranding your business. Doing so doesn’t need to be difficult, and it doesn’t have to be something that holds your business back in any way. In fact, it’ll help you take things in a more positive direction.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.