How to Get Your Start-Up Going the Right Way

Are you ready to start a business? If you are there are several hoops you are going to have to jump through at some point or another. This means that you should try to be prepared for it as much as possible.

While it's impossible to know everything that is going to jump out at you it's important that you get as prepared as possible. Being in the know is the only way to make sure that your business gets off on the right foot.

Find Your Target

Having a successful business is all about hitting that bullseye when it comes to your target audience. You need to know exactly which type of people you are looking for and where they can be found.

It's like a treasure hunt and you need to make sure that you end up in the right place or you'll miss out. Decide on what kind of products you want to sell and who you want to sell them to.

You can then find out where they like to go, and what they like to do. You may have to be a bit of a spy but it will pay off in the long run.

Take a peek at your competitors' audience which will give you a good clue as to who you should be running after.

Create Your Marketing Plan

The next thing you need to have under your belt is your marketing plan. Without your marketing plan, you will be like a ship at sea without a sail.

You will not know exactly where you're going. It's important that you craft out exactly how you're going to put your product and services in front of the public. Most businesses today use a combination of social media along with other traditional methods. You can ask business advisors to find what's right for you.

You cannot afford to go without a website? A business without a website these days is like someone without garments. You must clothe yourself with a functional and eye-catching website.

Grab Some Money

The next thing you're going to need to do is to make sure that you have your finances in order. Most businesses collapse and fall to the ground because of a lack of proper financial management.

From the get-go, you have to make sure that you have a sound financial plan. While you don't want to have to break all your piggy banks just to start your business you may just have to instead of going into debt.

If things get overwhelming you can also consider getting investors. While this may mean you have to share a piece of the pie, it might be worth it if it's a very large pie, so to speak. Trading off a little bit of the power may be worth it in the long run.

Develop Your Business with Sustainability In Mind

Incorporating sustainability concepts respecting the Earth's resources is important when building your business. Consider sustainability in operations, as in sourcing your energy from renewable sources and engaging with suppliers to reduce emissions. Beginning with a sustainable mindset early in the business building process provides longterm opportunities to further commit and make improvements with business sustainability.

Now that you know all the basics for getting your business started, what are you waiting for? It's time to dive in headfirst and get started today.

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Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025

As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025

If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.