4 Ways AI Can Improve Your Business

There is no denying that AI is changing the world around us, and the benefits can be massive for businesses. AI allows companies to expand their capabilities without stretching themselves too far and can be instrumental in growth and improved service.

As the sector grows thanks to improved capabilities, only 27% of small businesses say they currently use AI, while 44% plan to adopt it reasonably soon, while 77% of all companies use AI to help them get ahead.

If you're on the fence about how AI can help your business, then looking at the following benefits can help you understand how AI could be critical to your continued success.

Increased Personalization

These days, consumers want a more personalized service. They don't wish to receive generic offers or "hello valued customer" emails. They want to experience a customized service that is tailored to their needs and wants. AI can help you to determine data sets that can segment your customers and deliver them the service they need. It can analyze patterns in their browsing history, purchase habits, and demographics, and in the right circumstances, AI can even help improve healthcare delivered to patients. So whether you use ai for email marketing or target customers with abandoned carts, it can be an excellent way of providing consumers with the personal service they are looking for.

Improved Efficiency

AI allows businesses to remove the more time-consuming tasks from employees to have them completed at an increased rate with a higher degree of accuracy. AI unlocks the ability for companies to work at volume, something which isn't always possible with human employees. This means tasks get completed faster, more accurately, and reliably while human workers get to use their talent for other tasks worthy of their skill set, not the mundane ones.

Greater Capabilities

Businesses can unlock AI to help them see new opportunities within the scope of their sector to help support growth and expansion and increase capabilities. An AI for business model expansion can allow companies to unlock data intelligence and analytics to utilize toward further development and find instances to improve their current capabilities. Whether this is increasing output, developing new products, or moving into new areas, AI can support your plans and give you accurate information to move ahead.

Increased Profitability

The reality is that the more your company is able to do, the more profitable it is. AI can be put to work in many parts of business operations, from risk management to personalization and supporting innovation, to name a few to help you achieve this objective.

As mentioned above, once you deploy AI into your operations, you can explore your options to increase efficiency, reduce costs, and increase capabilities. This, in turn, will support an increase in profitability.

AI can offer many benefits to businesses and be utilized in various aspects for improved services, functions, and efficiency. How you use AI within the realm of your company is entirely up to you, but there are numerous benefits to taking the plunge and seeing what it can do for you. Be it to improve efficiency, increase productivity, support marketing, or anything else, AI can be our gateway to bigger and better things.

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Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025

As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025

If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.