How to Get People Talking About Your Business on Social Media

Julie Starr • July 14, 2022



Social media is a powerful tool to utilize in your marketing efforts. It is completely paperless and enables you to reach a global market with just a few clicks. 

Your social media strategy is likely to be filled with quality content that is scheduled to be published consistently. This is very important to position your brand on social media , attract customers, build a community and grow your eco-friendly business . However, if you want to create a bigger impact, you must utilize your followers. If your followers are talking about you, you will quickly see your followers, engagement, and business profits skyrocket. 

To help you spark interest in your business and get people talking about you on social media, here are some top tips to help you get started. 

Spark social conversations 

Social media is full of businesses trying to convince consumers why they are the best on the market. This kind of marketing technique can be tiring for consumers and very boring because it is not adding anything valuable to their experience. You need to spend less time on self-promotion and more time on sparking meaningful conversations. If you post something controversial or interesting to your target audience, you are more likely to get them to engage with your posts. Try to comment on something that is trending within your industry, ask provocative questions, share industry news, and provide an insight into your business operations. You can also ask people to give their opinions or ask a question on a specific topic. Some brands turn this into a weekly or fortnightly series so that customers begin to expect it. 

So it doesn’t get boring, you may choose to incorporate the shock factor every once in a while. Customers are more likely to share it in their stories and ask their friends for their opinions.

Giveaways 

Giveaways are not a new marketing technique but are still one of the most popular ways to reach new customers and grow your social media. It can be hard for a person to turn down a freebie. Many brands are putting together a giveaway that includes their products and services and some cool branded swag such as stickers from customstickers.com . 

Providing you pick something that will motivate your ideal audience to take part, you will be able to see your likes, comments, and shares increase. This will plaster your brand on social media for millions of people to see. 

Not only can you benefit from the giveaway engagement, but if you are strategic about the products or services that you are giving away, you can create a lasting effect. By offering something valuable or unique like swag, the winners are more likely to take pictures with it and share it on social media and be seen with them in public. This creates an indirect impact on your brand. 

Social media is free and has approximately 4.62 billion users around the world . Make the most of this by getting people talking about your brand. 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.