How To Create A More Sustainable Workforce For Your Business

Julie Starr • June 7, 2022



Focusing on building a sustainable workforce is a must if you want your business to connect and produce authentic and successful results. A recent global study found that companies with sustainable workforces enjoy higher talent retention. That means they’re less likely to waste time and money conducting regular recruitments for new talent. A sustainable workforce does not happen overnight. It takes intentional effort and planning. Does your business struggle with talent management and retention? The following tips can help you create a more sustainable workforce . 

Energize your workers through health, safety, and well-being protection

One of the best ways to create a sustainable culture of employee satisfaction is to protect the health, safety, and well-being of your workers. A healthy and happy team is more likely to work at increased productivity levels, especially as they know their employers care about them. A healthy working team also finds it easy to embrace innovation and creativity at work while reducing health-related absenteeism. Start by ensuring that your work environment meets all statutory health and safety regulations or requirements. For example, if you run an industrial or commercial workplace, start by finding out how to comply with OSHA . Once you have the basics covered, promote a culture of well-being that encourages empathy, trust, good mental health, and positivity. You can also offer perks like a subsidized gym membership, providing free healthy meals, and stocking up on healthy drinks and water. 

Invest in training

Training, development, and capacity building play a crucial role in keeping your workers engaged in their roles. This makes it easy to encourage career progression in your business. The more opportunities your workers see in climbing the career ladder in your company, the less likely they’ll want to leave to start somewhere else. This will also make it easy for your workers to plan their long-term careers with your business. Find ways to implement bespoke training solutions that allow your workers to pick and choose training courses they’re interested in while making it possible for them to learn at their preferred pace.

But before you invest in any employee training program, take the time to understand the skills gap in your company. This way, you’ll know whether training is necessary or if you need to focus more on attracting new talent to fill those gaps. 

Great leadership

Even with all the opportunities available for employees, bad leadership can adversely affect workforce sustainability. Of course, no employer decides to be a bad leader on purpose, but good leadership requires a conscious effort to promote employee satisfaction. Simple things like giving and receiving constructive feedback, and setting positive examples, are good examples of some of the things a workforce expects from great leadership. Also, allow your workers to be open about their workload, inspiration, and even ambitions. You can use this knowledge to motivate and inspire them to be their best. Take the time to create an open environment where your workers can communicate and share. 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.