4 Key Business Areas You Can Achieve Higher Levels Of Sustainability

Julie Starr • June 7, 2022



When you think of going green in your business, you probably explore options like renewable power and recycling. While these are two aspects of your business where you can easily go green, there are other areas of your company that are also worth exploring. Let’s take a look at some of these possibilities right now. 

Health And Safety

First, let’s think about health and safety. Health and safety are critical components of your company. Without the right health and safety standards in place, you run the risk of leaving your company open to expensive lawsuits. But is it possible to keep your company green and stay safe at the same time? Absolutely and one of the ways that you can do this is by making sure that you are using greener suppliers for first aid incidents. Another element of health and safety is keeping the office clean and hygienic. It’s important to ensure green standard products are used to clean your office space too. This is something to consider when devising your business health and safety policy . 

Tech Purchases

Another important element to consider is the tech that you are using in your business. A lot of business owners save money by investing in old or dated tech. This is somewhat understandable. However, it’s important to be aware that old tech is never going to meet the right green standards of the modern market. So, while you could be saving money in the short term, in the longer term you could be significantly damaging the prospects of your company. You should also check the energy rating before investing in new tech for your company. 

Transportation 

Transportation is always going to be a critical element when working to ensure that your business is more green and sustainable. If you are providing a fleet of vehicles to your employees, then you absolutely need to think about hybrids and potentially even EVs. You can also set up your business property to ensure that you are encouraging greener choices of travel. An example would be setting up a bicycle stand outside your business. If a feature like this exists, you’ll find people are going to be more encouraged and more likely to cycle to work. It really is that simple. 

Marketing

Finally, let’s think about marketing choices in your business. Certain marketing choices are more green-friendly than others. Gone are the days when you should be sending out flyers or leaflets for your company. This is killing the planet and there’s just no need to explore offline tactics like this. You can easily create a far more significant impact with online marketing techniques that are also greener choices. You might even want to think about whether the marketing agency you work with has the same green standards as you. 

Hopefully, this helps you understand some of the key areas where it is possible to make significant changes in terms of health and safety in your business model. Although these might not seem as significant as solar panels, they can help ensure a more gradual and overall change to sustainable choices throughout your company.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.