How to Build a Sustainable Business Website

Julie Starr • July 22, 2022



When trying to make your business as sustainable as possible, have you given much thought to your website? Many people with eco-minded intentions go to great lengths to ensure that their office energy supply is green or that they make it easy for employees to recycle but they never think twice about the drain on resources that is their website. 

This is completely understandable because most of us simply do not consider that our website would be unsustainable. Still, the average business website really can be a resource drain if you let it.

The good news is, there are lots of things you can do to build a more sustainable business website, including the following:

Declutter the site

Periodically taking some time to audit your website and see what needs to be on there and what you could remove is a sensible way to keep it sustainable; by deleting pages, images, video files, and anything else that is no longer essential, you can free up space, speed up your website and ultimately make it more sustainable too. Do this once every 3-6 months, and you will find that it is much easier to manage your website overall.

Optimize images

By optimizing images, it is possible to reduce their file sizes, which means they take up free resources, and your business website uses less power to host them. Good SEO services will tell you that images are really important for being found online, so you should not do away with them completely in a bid to reduce the consumption of your website, but reducing the file sizes will work almost as well.

Make lower resolution videos

Video use a lot of energy when they are hosted on your website, so if you can use fewer videos overall, that will really help. Something else you can do to make them more sustainable is to shoot in the lowest resolution that allows you to create a quality video. You can also embed them into your site instead of hosting them elsewhere, and you can turn off autoplay options so that they are only viewed by people who really want to see them, and they will not waste resources playing no matter whether they are wanted or not.

Enable lazy loading

Lazy loading is when photos or videos or other pieces of media are only loaded when they need to be ie. when someone will be viewing them, By not automatically loading them every time, you can cut your energy consumption significantly over the years, and it will have little to no impact on the quality of your website and the experience of your users, so do as your web design agency about implementing lazy loading if you are serious about being more sustainable.

As you can see, it is totally possible to build a sustainable website by making a few smart choices, many of which you should be able to do yourself, but a good web designer is always useful too. So, why not do just that today?

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.