How Company Ethics Affects Employee Retention

Julie Starr • August 3, 2022



In recent years, ethics has become a much more important factor when it comes to building a successful company. Having good moral principles can not only help you to win over business by making customers feel better about their purchase, but it can also affect the pride that employees have in their work and the faith they have in your company. 

All in all, this can impact how many of your employees stay and how many leave. By practicing good ethics, you may find that you’re able to encourage more employees to stay loyal. Below are just a few examples of company ethics and how they can impact employee retention. 

Honesty and transparency

Employees want to work for an honest company – both to its employees and customers. If employees are constantly expected to lie or not mention certain things, it will affect their morale. Try to encourage honesty and transparency where possible. If certain practices are being covered up due to being immoral or illegal, it’s probably a sign that you should abandon these practices – they may eventually come to light if you’re not careful (and it could be an ex-employee that reveals them). 

Environmental awareness

All businesses should be doing their part to reduce environmental damage. This is important not just for saving the planet but for saving your workforce. A recent study found that 1 in 5 employees were considering leaving their job due to lack of green practices . Just what are some of the big ways in which businesses can become more eco-friendly? Using less paper, recycling, reducing energy consumption, and reducing plastic are all ways in which businesses can become more eco-friendly. Raising money for environmental causes can be another great way to become greener by actively fighting climate change. 

Data protection

It’s important that you’re protecting the data of both employees and customers. A data breach or leak could result in sensitive information becoming compromised. As a company, it is your duty to keep all data secure. Employees and customers should also have the right to withhold data or information providing that it’s not necessary to pay for your product or work for your company. If you’re not sure whether you’re protecting your data adequately enough, it could be worth talking to an expert for advice. 

Diversity and inclusion

It’s also important that your workplace supports diversity and inclusion. This involves hiring employees from a range of different backgrounds and actively supporting those with special requirements (such as providing disabled-friendly access to customers and employees with disabilities). A recent study found that 81% of workers would quit due to poor diversity practices at work . Make sure that you are not discriminating against any groups by not hiring them, offering poor pay or not making accessibility changes to your workplace. 

Treatment of workers

The biggest ethical concern that can affect employee retention is the treatment of workers. If employees feel that they are not being paid enough, not given any benefits or not being kept safe (i.e. poor health and safety practices), they will leave. Make sure that you are looking after your workers. It is also important to make sure that your suppliers are being fairly treated too – many employees will not feel good about working for a company that outsources unfair labor.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.