Fresh Content: Where Do You Get The Green For Your Green Business?

Julie Starr • Apr 19, 2024

If you’re looking to start up a business that puts environmental responsibility at the forefront of how it operates, or that aims to offer new eco-friendly products and services to the market, then you need to make sure you have a plan for it. In part, you need to think about where the money is going to come from to help you get the business up and running. Here, we’re going to look at a few examples of places you can get the funding your green business needs.


Finding like-minded investors

A lot of capital in the startup spaces comes from investors who will take the time to look over a host of prospective businesses that are looking to get their start and will choose those that best align with their goals. Finding an investor isn’t always easy, so start by networking in the right professional spaces, especially those that might built specifically for entrepreneurs and business owners in the green sector. There are websites that can help pair your business up with investors, as well, but this can be a fairly competitive space. You want to have the room to be able to talk to potential investors about the profitability of your business, as well as the values and dedication to eco-friendliness that drive it.


Getting hold of some credit

The other traditional means of funding any business is to get a loan that can allow you to cover all of the necessary upfront costs, and running costs until you’re able to get yours up, running, and making money. Banks were the typical method of borrowing money like this, originally, but as banks got bigger, they lent less to smaller businesses, and as such, commercial funding solutions rose up to take their place, to some degree. If you’re going to try to borrow money, then you need to ensure that you are completely prepared for the application process, which can necessitate a business plan, which is designed, in part, to help show the viability and path to profitability to any lenders.


Finding green grants and other financial incentives

The push towards greener businesses and more sustainable industries isn’t something that’s only on the minds of a few business owners. There are always state-funded and non-profit-funded initiatives that aim to help those with green businesses on their mind get their start. You should take a look at the range of green business grants and other funding options set up, be it locally, in your state, or federally. Some of these funds and grants will be set up for businesses tackling climate change, ecosystem change, and environmental waste in specific ways, but there are always more grants to keep an eye out for, so make sure you learn how to write a grant proposal well.


Finding those who are like-minded, either in seeing the profit potential in your business, or in getting behind the values of it, can help you not only get the funding you need, but it can lead to very advantageous relationships in the future, as well.

Things to Consider When Creating a New Product

By Julie Starr • 04 May, 2024
If you're thinking about creating a new product for your business there's a lot you need to keep at the forefront of your thoughts. When you have a new idea it can be exciting and you want to jump right in and test whether or not it will bring in some much-needed capital into your business. However, before you forge your head you need to put some brakes on your ideas. This is because you're going to need to go through a few steps to make sure that you are not wasting your time. Here's a look at the things you should do when you want to create a new product. Do Market Research Market research is the first thing you're going to need to do. No matter how great the idea you may have, if there is no demand for it then you're wasting your time and your business capital. You want to do market research to see whether people will be willing to buy your product. Once you have validated that there are customers for it you can move on to the next step. Unique Selling Proposition In the next stage of the entire process, you're going to look at the unique selling propositions of your product. How is it different from what is already out there? Why should someone buy it as opposed to another product? You have to make sure that you have some kind of innovative features that are superior in quality that will catch your customers' eyes and get them to reach into their wallets. Product Design and Development The next thing you're going to do is to make sure that you put a design and developmental system in place. This is the only way that you're going to end up with a high-quality product to put on the market. You may have to get other people to assist you or select the employees that are skilled to help create the product. If you have to do the creation of a product that requires a lab, you can use lab facilities that are located in your area. In some cases, you might have to get manufacturing help from outside of the country but with all the communication technology available this should be a breeze. Do a Cost Analysis You're going to need to do a cost analysis of the product that you are creating. You don't want to have to empty your company's piggy bank to create a product. You need to make sure that you are going to make enough of a profit based on what you will be spending to actually create the product in the first place. You don't want to shoot yourself in the foot. It's up to you to make sure that you're going to get back every penny that you are spending and then some. The type of products that you are creating should create a sense of excitement in your existing customer base. You do a survey and find out if excitement is bubbling up in them to see a new product. This can gauge how successful it will be.

6 Effective Ways To Offer Value To Customers

By Julie Starr • 02 May, 2024
Understanding that acquiring new customers can cost up to five times more than retaining them empowers you to make strategic decisions. If you're not offering value to your customers, you won't be able to retain existing ones or attract new ones. In a world where there are seemingly a million customers all offering the same thing, standing out above the noise and offering value to your customers can boost retention. Look At What You Do Well To offer value and identify the reasons why people do business with you or what makes them choose you, take pride in what you do well. Where do you excel? What entices people? What are you most proud of? It is in these areas that you find value and get a better idea of what customers want and expect. Improve Your Brand Image and Perception How people see and perceive your brand will show them what you have to offer and can be a great way to help people connect with your brand. Be clear about who you are and what you represent. It might be that your whole company is built on sustainability, and if people know this and can align with your beliefs, then you can develop a relationship with them based on mutual goals and ideals. Take some time to see what your brand perception is and what message you are putting out there about who you are, and if it doesn't wholly represent you, then you can work on changing this so the message is clear and representative of what the company is about. This can be a great way to offer people value and something another brand provides. Improved Quality The quality of what you should always be top-notch, but you can still go a little extra. It doesn't matter if you're selling whole podcasts, parts, repairs, or services; the level of quality received by the customers for the price point will often play a massive factor in whether or not they will make another purchase or become a regular customer. Even if you don't offer anything else that seems exemplary, if people are more than satisfied with the output level, you can guarantee they will definitely be back. So whether you upgrade the quality of your ingredients for food and drink-based products, offer additional content or support for your services, or outsource to machine shops for fabrication requirements, improve the quality of what you do to give you that edge over competitors. Provide A Positive Experience Value isn't always about something you offer for a price point; it's about the experience as a whole and, oftentimes, the things you don't do. By providing all customers with a positive experience , you can leave a lasting impression in their minds that they really enjoyed their contact with your company. This will help to ensure they come back to you time and again, feeling they have received a good service and this is of value to them. Many customers want to know their business is appreciated, and you can do this by ensuring that each and every interaction with your company is a smooth, positive one that requires little to no effort with a good payoff at the end of the transaction. Quality Over Price Sure, you can go out there and undercut your competitors, but this tactic isn't always the best, nor does it work for everyone. However, what you can do is emphasize the quality of the product and justify its price point. Even if it's slightly more expensive than your competitors, you can win people over by showing exactly what they're getting for their money and why it's worth its price tag. Don't be tempted to hike the price point up to give it an air of superior quality. You still need to be pricing realistically; however, by focusing on the benefits of the value of what you're offering over the price, you can show people lie in purchasing from you. Educate customers By offering tutorials, demonstrations, trial products or services, FAQs, and practical assistance, you not only offer a good value product or service but also give customers a chance to learn more about you, what you do, what you stand for, and what your company is all about.  This, in turn, along with good customer service and knowledgeable representatives, will offer your customers value as they will be able to understand your product or service better and know you're investing in our product and that you care about their experience. There are many ways to offer value to customers besides discounts or freebies. Any of these options can directly benefit your business and require little outlay.
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