Considering a New Business Venture: Here’s 4 Valuable Tips

Julie Starr • May 11, 2022



If you’re like most people, you’ve probably thought about starting your own business at some point. It can be an incredibly rewarding experience to be your own boss and see your hard work pay off. But before you take the plunge, there are a few things you should consider. This blog post will discuss four tips that will help make sure your new business venture is successful!

1) Create a business plan:

This may seem like a no-brainer, but it’s essential to have a clear vision for your business before you get started. What are your goals? Who is your target market? How will you generate revenue? Answering these questions (and more) in a detailed business plan will help you stay organized and on track as you get your business off the ground. Creating a franchise business plan can be daunting, but there are plenty of resources to help you get started. The Small Business Administration has a great guide covering everything from crafting your executive summary to financial projections.

2) Do your research:

 

Before you launch your business, it’s important to do your homework and make sure there’s a market for what you’re selling. Talk to potential customers and get feedback on your product or service. If you’re starting a brick-and-mortar business, research the   area’s demographics  where you’ll be located. Will your target market come to your store? It’s also essential to understand the competition. What are other businesses in your space doing well? What could they improve upon? Having a solid understanding of the landscape will help you position your business for success. It’s also helpful to build your business with a sustainable mindset . Also research tools you can utilize to help you conduct your business. Look into things such as the best aws cost management tools so you can get the best-managed services and cloud resources.


Take a close look at what sort of products you’d like to offer to your customers. For example, if you’re heading to start a pharmaceutical business, then innovative peptides for preclinical research are worth looking at.

 

3) Invest in digital marketing:

In today’s digital world, it’s crucial to have a strong online presence for your business. Invest in a website and make sure it’s optimized for search engines. Social media is also a powerful tool to help you reach new customers. Use platforms like Facebook , Twitter, and Instagram to connect with potential customers and promote your products or services. Make sure you’re consistent with your branding across all channels and don’t forget to measure your results so that you can adjust your strategy as needed.

4) Get the right team in place:

The saying goes, “There’s no ‘I’ in the team.” When you’re starting a business, it’s essential to surround yourself with people who can help you achieve your goals. This may include hiring employees, partnering with other companies, or working with consultants or freelance contractors. It’s also essential to build a support network of family and friends who will be there for you during the ups and downs of entrepreneurship. Additionally, seek out mentors who can help guide you on your journey. These are just a few people who can help make your business successful.

5) Automate

No matter whether your business is new or a large multinational, there’ll be quite a few tasks to take care of. These can be too much for any entrepreneur to handle. Even if you hire a few employees, they can still be time-consuming tasks.

They’ll also detract from more important duties that actually generate revenue and sales for your company. Process automation can be an effective way to combat this. With the right tools and software, you can cut down on the amount of time you’ll need to spend on specific tasks.

In many cases, you mightn’t even need to put any time into them at all, aside from some time setting them up and reviewing the results. You’ll be better able to focus on tasks you care about and that do more for your business.

Spending some time figuring out what you can automate and going about this will save you a lot of time – and labor costs – in the long term.

There are a few essential things to consider before starting your own business. From creating a business plan to understanding your competition, taking the time to do your research will pay off in the long run. Additionally, don’t forget the importance of marketing and building a strong team. By following these tips, you’ll be well on your way to launching a successful business venture!

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.