Four Ways Your Ecommerce Can Go Green Without Impacting Your Supply Chain

Julie Starr • May 10, 2022



Going green does not have to upset your entire supply chain, but it can improve it.

There are some tangible ecommerce integrations you can take to reduce the environmental effect of your eCommerce business (even if you start small) without negatively impacting your bottom line.

Use Eco-Friendly Packaging

Excessive and non-recyclable packaging contributes significantly to trash. Eco-friendly packaging is created from recycled or easily recyclable or compostable materials.

You should try to use recyclable and/or biodegradable cardboard and plastic solutions such as boxes, bags, tape, padding, and even labels.  You should also try to use branded custom packaging solutions created from environmentally acceptable materials.

Though converting to a more sustainable packaging option is more expensive, 70% of consumers polled said they would pay extra for sustainable packaging. Having said that, investing in environmental packaging is worthwhile.

Stay Away From Single-Use Plastics

Single-use plastics contribute significantly to waste, pollution, and global warming. It is critical to develop measures to decrease their consumption throughout your supply chain if you can try to eliminate them completely.

This could include doing away with the practice of packaging each individual item in the order in its own bag (or employing ships in its own container packaging) or minimizing the amount of marketing collateral included with each order.

While some types of products do need individual packaging for safety or sanitary reasons, consider using a biodegradable bag or one produced from recycled materials instead.

Offer Carbon Offsets For Shipping

As previously stated, shipping produces carbon emissions that contribute to climate change.

Ecommerce companies may compute the exact carbon footprint of every individual order and offset it by contributing the exact amount to certified carbon offsetting programs that actively reduce the quantity of carbon in the atmosphere.

Carbon offsets are an excellent tool for making your online business more sustainable. Even if your company is online, daily shipping operations generate a significant amount of carbon emissions. When attempting to offset carbon emissions, you may want to have a wide portfolio of offsetting initiatives.

Spread Your Inventory

Many clients are accustomed to receiving quick and expedited shipments at a low cost. If you ship from a warehouse in California, for example, it’s very hard to get your customer’s item to them in New York in only two days using ground shipping, which is less harmful to the environment than air shipping.

Many 3PL firms make it simple for retailers to distribute goods across various fulfillment locations. Orders are completed from the nearest fulfillment center to the order’s final destination, maximizing last-mile delivery and lowering shipping costs.

Not only do you exceed client expectations by using an inventory distribution plan, but you also maintain a more sustainable shipping option.

These are just four of the ways you can make your eCommerce store become more environmentally friendly. There are, of course, other methods to use. Do you know any? Or do you use any in your business? Please share some of them in the comments section below. 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.