Does ‘Going Green’ as a Business Increase Your Revenue?

Julie Starr • May 10, 2021



For a number of businesses over recent years, there has been much more of a concentrated effort to become a sustainable business and to go green. Some of it can come from within the business itself, as well as some pressure from consumers showing just what they want from the businesses where they spend their money. This shift has definitely made businesses think about having more of a focus on the business’s ethics and practices and how they impact the environment. 

As a business, going green could be anything from using products that are recyclable to wasting less and using much less energy in the office as well as manufacturing. It can be something that can look good for a business, as well as feel good for a business. But did you know that it can also lead to an increase in revenue? When it is managed well, it can certainly do just that. If you want to make your business more profitable, then it could certainly be worth making it more sustainable and eco-friendly. 

How does being an eco-friendly business increase revenue?

One of the first things to consider is public opinion of the business. In a study , it found that 70% of consumers were influenced in a positive way when businesses use packaging that is sustainable and made from materials that are recyclable. Consumers are taking steps to be more sustainable at home, so it makes sense that who they spend their money with needs to align with those values too. In some industries where the market is saturated, you also need to stand out. If you’re the only business in your industry that isn’t making an effort to be sustainable, then it will quickly show in your profits. 

The amount of waste that a lot of businesses have can be quite shocking. If your business is one that is making much more of an effort to waste less and to consume less, then it is good for the environment but also when it comes to your costs. By doing this and using the most accurate and integrated RCM platform , you will be able to see just how it is impacting your revenue. Cutting down on energy bills and simple switches to LED lights in the office will mean big savings to your business expenses. 

It can also be worth a mention that there is a range of tax-relief schemes for businesses that are eco-friendly, as a way to make businesses put in more effort with their practices. This could be using renewable energy, making use of electric vehicles, and other practices that will increase sustainability. 

Going green

Your customers are the ones that are going to make your business a success or not. If you have a business aimed at a group like millennials, then it is definitely worth making an effort to go green, as this is a group that is very vocal in who they spend their money with. Green businesses can reduce expenses and boost their public perception, but it can also leave you feeling good, knowing that you are going above and beyond competitors. 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.