Do You Believe These Myths About Going Green Friendly?

Julie Starr • April 20, 2022



Are you thinking about making your business more green-friendly ? You might think that this is going to be an uphill battle and that’s probably because you believe a few of the myths surrounding this type of change. To put your mind at ease, let’s break down some of the common misconceptions and reveal the truth behind going green in the business world today.

You Have To Do It All Yourself

One of the biggest myths surrounding green friendly companies is that you have to make the change all by yourself without any help. This isn’t true at all. One of the ways that you can make going green easier is by relying on a variety of different services. For instance, you might want to think about using scrap metal recycling solutions. If you create a lot of scrap metal as a side impact of your production processes, then it makes sense to recycle it. This is just one example of how the right service can help you be a little more green. 

It’s Going To Cost A Fortune 

Another myth or false assumption is the mindset that it’s going to cost an absolute fortune to go green. It won’t and the best example that we can give here is solar power. Solar panels used to be expensive, but time has moved on a lot since then. We’re at a different point in terms of the technology and the price it costs to produce this type of equipment. That means that solar panels are available to every size of business. More importantly,  these solar panels will pay for themselves after a couple of years. So, for all intents and purposes, they’re basically free. 

It’ll Turn Off Some Clients And Customers

Another big concern is that going green will turn off at least a few clients and customers. It’s no secret that the world is still very much divided on where priorities should be in terms of how we use power and what we do to help the planet. The good news is polls suggest that the vast majority of people want to buy from greener businesses . They want to know that they are doing everything that they can to live greener lives. So any dip in demand is likely to be minimal and you probably won’t even notice the change. 

It’s Not Worth It In The Long Term

You’ll get numerous benefits from going green in the long term. As a starting point, by going green, you will cut your energy bills down over time. Ultimately, this could result in you having to worry less about the rising fuel costs that are going to hit businesses as much as they will people. As well as this, it is likely that you will see a boost in demand for your business once you achieve the right green standards. It’s also highly likely that businesses will be punished in the future if they aren’t run to the right standards in terms of green energy. So, it’s best to get ahead of the curve now. 

You Can’t Make A Difference Anyway 

Are you under the impression that you can’t make a difference in terms of environmental changes to the planet? Well, we’re here to tell you this isn’t the case. You can make a difference and you should. It’s easy to say that individuals can’t change the path we’re on right now but companies certainly can. That includes small startups and SMEs that don’t seem to be making a huge impact. A little difference in your business model could go a long way to helping the world heal. 

Little Changes Don’t Help 

Maybe you can only afford to make small changes to your business model right now. You might think that this is pointless. However, that’s just not the case and even simple changes like switching to more energy-efficient lights could have a considerable impact on your business as a whole and the world. So, if there’s an idea you can explore to make your business a little more green, you absolutely need to explore it. 

We hope this helps you understand some of the common myths that surround the process of making your business more green-friendly. By taking the right steps, you can guarantee that your business does see the right improvements and all the benefits that come with going green. Remember, there will always be changes you can make to your business model. These are worth exploring, regardless of how small they might seem. 

 

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.