6 Environmentally Friendly Business Practices Your Brand Should Consider

Julie Starr • December 11, 2020



Business owners are being challenged by public opinions and global legislative changes to practice environmentally friendly business cultures. As a result, the commercial viability of your company may depend on green transformation. In fact, 58% of customers are more likely to follow a brand if they know that the organization cares for the environment. Are you looking forward to embracing eco-friendly business development strategies but don’t know where to start? Here are five environmentally friendly business practices you should consider.

  • Practice green procurement

A simple way to adopt an environmentally friendly business culture is to practice green procurement. Consider your suppliers and find out who produces their goods sustainably. Order recyclable supplies that don’t contain substances that are potentially toxic to the environment. You can also decide to cut ties with suppliers who excessively package their goods with tons of plastic and other materials that aren’t eco-friendly. If you’re a procurement manager, it is smart to be mindful of your suppliers and their goods to screen for sustainable business partners. 

  • Use eco-friendly cleaning solutions

Traditional cleaning solutions may release toxic chemicals into the environment. These can also affect your employees’ health and hurt the planet. Conventional cleaning solutions can cause pollution in your business environment. Switching to eco-friendly cleaning products could place your organization on a straight path to success. Greener cleaning products can minimize air and water pollution and lower the risks of climate change and ozone layer depletion. By using environmentally friendly cleaning chemicals, companies can reduce the amount of waste in landfills. Green cleaning products are more sustainable as they use less packaging.

  • Use reusable office supplies

In the US alone, over 4 million pens are discarded per day, which is terrible for the environment. The solution to this problem will be to switch to reusable pens to limit their plastic waste. Reusable pens are refillable with new ink if they run out of fluid. Your organization can also cut down its production of paper waste by using tablets in place of sticky note pads. Additionally, encourage your staff to take notes electronically instead of using marker boards. Ask your team to keep track of your business materials to help you understand what products are being wasted and how to green your office space. 

  • Adopt green advertising strategies

Technology has made it easier to do virtually anything. With regards to eco-friendliness, technology allows eliminating the use of certain materials. For example, in advertising, you no longer need to print your message to get it across. You can use social media platforms to achieve that. Similarly, when conducting research or receiving feedback from clients to establish your marketing strategies, you can use platforms such as MaxDiff survey templates or Google forms. By launching eco-friendly marketing campaigns, companies can distinguish themselves as environmentally friendly business brands. These suggestions are practical as a large number of the world’s population uses smartphones.

  • Reduce vehicular emissions

It’s no longer news to say that the transportation sector is a heavy contributor to greenhouse gas production. In 2017, the Environmental Protection Agency estimated that emissions from road vehicles and commercial aircraft accounted for 29% of greenhouse gases in the environment. 2016 had previously seen even more shocking statistics — one American Community Survey found out that workers drove at least 115 million cars to work every day. Unfortunately, more oil-powered vehicles on the road mean more emissions. 

As a means of building a sustainable company, you can encourage your workers to use commuting options that reduce emissions. For example, you could start carpooling systems and subsidize transportation for your workers to use public transport instead of driving their own cars. The use of public transport saves travel time and minimizes fuel consumption in urban areas. You can also incentivize employees who walk or cycle to work every day.

  • Break the addiction to plastic convenience

Collectively, humans produce more than 300 million tons of plastic per year. You can help reduce that number by limiting your plastic waste usage and searching for alternatives. Recycling can help your business minimize waste, save more money, and contribute to a healthy environment. Perhaps the smartest decision you can make is to decrease the number of single-use water bottles and coffee cups in your work environment. Annually, the average office worker uses roughly 156 plastic water bottles and discards about 500 coffee cups. When your organization starts using reusable materials, you can limit your carbon footprint and decrease the volume of waste in landfills. 

The future of the planet and that of humanity hinges on sustainability. Therefore, consider going green.

Blockchain for Sustainability: Cutting Through the Hype with Strategic Communication

By Julie Starr • April 28, 2025
As blockchain continues to gain traction in sustainability circles—from tracking carbon credits to improving supply chain transparency—more organizations are exploring how these emerging tools might support their ESG goals. But with innovation comes complexity, and for many stakeholders, blockchain still feels like a black box. That’s where communication becomes essential. At Taiga Company, we work with clients to simplify complex sustainability narratives without oversimplifying the value. While blockchain can offer traceability and transparency, it’s not a silver bullet—and how you talk about these technologies matters just as much as how you use them. Poor communication can undermine credibility, especially in a landscape where stakeholders and regulators are increasingly alert to greenwashing . On the other hand, clear, honest messaging about blockchain-enabled sustainability efforts can build trust and differentiate your leadership. Our approach is grounded in materiality and alignment. We help organizations: Translate technical tools like blockchain into plain language that resonates with diverse audiences Connect new technologies to core sustainability strategy Craft credible narratives that evolve alongside innovation Blockchain may be new territory, but strategic communication remains the foundation. Whether you're piloting traceability tools or just starting to explore how blockchain fits your ESG roadmap, we help you tell the story with clarity and confidence. Let’s make innovation meaningful.

6 Things All Modern Businesses Need in 2025

By Julie Starr • April 22, 2025
If you’re starting your own business, then you know all too well that it’s equally an exciting and overwhelming time. There’s so much to think about, and you want to get it right from day one. But it doesn’t have to be as overwhelming as you might think. Let’s go through everything your new business needs to hit the ground running this year. A Clear Business Plan Before anything else, take the time to figure out your game plan. This doesn’t need to be a long, boring document that you’ll never look at again. Think of it as a simple guide that answers three key questions: Who are you selling to? What are you offering? And how are you going to get noticed? Once you’ve written that down, you can always tweak it as your business grows. From a communications standpoint, clarity on your audience and value proposition also sets the foundation for authentic brand storytelling—something Taiga Company helps clients refine at every stage. Responsible Financial Management Money is one of those things that can make or break a business. The good news is you don’t need a finance degree to get it right. Start with a simple budget. Know how much is coming in, what’s going out, and what you’re setting aside. Think about things like stock, marketing, bills and wages if you’re hiring. Keep it realistic and keep it updated. Doing this from day one will make life much easier later. Reliable Cloud Services In 2025, storing everything on your laptop isn’t really a safe bet. Files go missing, computers break, and you don’t want to lose important stuff. That’s where cloud services come in. They keep your files secure, backed up and easy to access from anywhere. Whether it’s documents, customer info or creative work, having it all saved online gives you peace of mind. And when you're building a business in a digital-first world, having secure, accessible assets also means your team can collaborate more efficiently across channels—essential for strong communications. Flexible Payment Options Most people don’t carry cash anymore, so if you’re only accepting it, you’re going to lose sales. Get yourself a card reader that takes all the usual stuff like debit cards, credit cards, contactless and Apple Pay. The easier you make it for someone to pay you, the more likely they are to buy. Simple as that. A Basic Website Even if you’re not selling online, you still need a website. It doesn’t have to be fancy. Just something that tells people who you are, what you do, and how they can contact you. Think of your site as your digital front door. If someone hears about your business, chances are they’ll look you up online. Make sure what they find actually helps them. A clear website is also one of the most powerful communication tools your business has. We work with clients to ensure their digital presence reflects their story, purpose, and value. A Way to Spread the Word You can’t rely on people just stumbling across your business. You’ve got to put yourself out there. Social media is a great start, but don’t stop there. Think email newsletters , posters in your local area or even just chatting about your work whenever it comes up naturally. The more you talk about your business, the more others will too. Starting a business in 2025 is a big move, but it doesn’t have to feel impossible. Get the basics in place, stay flexible and keep learning. With the right tools and the right message, you can build momentum and create connection. Taiga Company helps growing businesses translate operational essentials into brand trust and long-term impact.